In most marketing blogs, URL shortening doesn’t get front page coverage generally, it needs to be pursued passively and is considered a secondary activity. There is an element of truth to that, but it is important to know how to use a link shortener.
For a normal Social media user, all platforms can be easy as, tweeting, posting, liking and sharing but for those, who are in the business and the digital marketing, social media platforms are huge and highly difficult to cover.