In 2024, developers from around the world had over 1.9 million app submissions turned down by Apple, the reason being from privacy problems to non compliance of App Store guidelines. This massive figure illustrates the company’s determination to guarantee the standard of quality and security and user safety of the digital ecosystem.

Highlights:

• Apple’s App Review team rejected 1.9 million submissions in 2024.
• Privacy violations were a major reason for the rejections.
• Apple emphasized stricter enforcement of App Store policies.
• The company removed nearly 118,000 existing apps for similar issues.
• Developer transparency and user protection remained top priorities.

Apple’s refusal to approve such a large amount of app submissions indicates that it has little intention of changing its App Store policies. The company has always been clear that user privacy and data protection were important and apps have to function. And in 2024, this vigilance turned up, with developers being held to greater scrutiny during the review process for the apps they’re building that may be engaging in questionable data practices.

Overall, privacy was the most common keyword for Apple to reject app usage because more than 40% of the rejected apps were cited for using the user privacy in the incorrect manner. If we found that a single app was collecting some data without clear disclosures or user consent, that app was denied. The reason that Apple rejected these submissions lies in Apple’s dedication to user safety. It is forcing developers to be more ethical and technically more dependent.

Many of these rejections were due to concerns with privacy as well as poor performance of the app, misleading content and transparency. Clone apps, as well as apps that don’t meet the basic functionality guidelines, were also cracked down by Apple. The App Store is also a trusted platform worldwide, so Apple’s quality control is a big part of keeping your trust.