WhatsApp is introducing new restrictions in forwarding messages to prevent the spread of a small number of messages to many recipients. These restrictions will also affect businessmen and individuals as they will be forced to change their approach to messaging . Some of its goals are to improve user experience and reduce the instances of people using the platform for sending bulk messages. The update will be available worldwide in the next few weeks' time.

Highlights:

• WhatsApp will limit the number of broadcast messages users can send.
• Businesses and individuals will face different message restrictions.
• The update aims to curb spam and misinformation.
• WhatsApp will monitor compliance and take action against violators.
• The changes will roll out globally in the coming weeks.

The new policy of WhatsApp will greatly affect enterprises that rely on bulk messaging. Of further concern to the companies that have adopted the use of WhatsApp as a marketing tool, the use of the application will now be regulated. This has been made to avoid bombardment of unnecessary messages while at the same time not offer messages which are irrelevant to the recipients. Due to the measures taken by WhatsApp to increase user confidence and security, businesses might require searching for other approaches for engaging the application.

For users, the restrictions will affect the number of broadcast messages they can forward within a given period. This means it will seek to achieve the objectives of minimizing false information and reducing the number of messages that would be sent. Sharing will become more conscious, and only few contents will be shared because the current move is a major shift from the common trends of sharing on social networks. WhatsApp does not encourage the kind of messages that are sent out to numerous unknown people which are considered as spam.

WhatsApp will specifically ensure that these changes are implemented and the user will also adhere to these changes. The penalties may be temporary restriction, temporary account suspension and even permanent account suspension. The company is also determined to ensure that it sustains a balance in the means of communication. By doing so, WhatsApp wishes to ensure that it provides a safer as well as more entertaining messaging platform to its various users.