Indian IT officials issues advisory to tech firms regulating deepfakes
Social media giants brace for stricter regulations as the Indian government cracks down on AI-powered misinformation and deepfakes.
- IT ministry issues advisory to platforms to comply with existing IT rules.
- Clear communication of prohibited content, including deepfakes, is mandatory.
- Platforms must inform users about legal consequences and reporting obligations.
The Indian government has taken a firm stance against the rising tide of deepfakes and AI-fueled misinformation on social media platforms. In a recent advisory, the Ministry of Electronics and Information Technology (MEITY) has directed all digital intermediaries, including social media platforms, to ensure strict adherence to existing IT rules.
Combating Misinformation:
One key focus of the advisory is the clear communication of prohibited content defined under the IT Rules, particularly Rule 3(1)(b). Platforms are now obligated to explicitly inform users about these restrictions through their terms of service, user agreements, and regular reminders. This includes raising awareness of penal provisions in relevant laws like the Indian Penal Code and the IT Act 2000.
Transparency and Accountability:
The advisory emphasizes the need for transparency in platform operations. Users must be informed about the platforms' obligation to report legal violations to law enforcement agencies. This includes highlighting their responsibility to remove content deemed harmful or illegal under Indian laws.
Addressing Deepfakes:
The advisory specifically targets the growing concern surrounding deepfakes, which are synthetic media manipulated to misrepresent or impersonate individuals. Platforms must now take reasonable measures to prevent the hosting, sharing, or uploading of such content.
Moving Forward:
This government initiative marks a significant step towards tackling the challenges posed by AI-powered misinformation and deepfakes. The government aims to create a safer and more responsible online environment for all by mandating stricter regulations and promoting transparency.
