In a major move aimed at protecting children's online privacy, the Federal Trade Commission (FTC) has proposed significant changes to the Children's Online Privacy Protection Rule (COPPA). This proposal, if implemented, would impose stricter limits on how tech giants collect, use, and profit from the data of users under 13.

Key Highlights:

• Tighter Parental Control: Companies would need "separate verifiable parental consent" to share most children's data with advertisers and third parties.
• No Data-for-Access Gatekeeping: Platforms cannot bar children from activities for refusing data collection.
• Schools Control Education Tech Data: Schools could bar educational technology providers from using student data for commercial purposes.

Unplugging the Data Drain:

The FTC's proposal comes amidst growing concerns about the mental health impacts of algorithms used by platforms like YouTube and Facebook to keep young users engaged. Critics argue that these algorithms prioritize profit over children's well-being, exposing them to harmful content and addictive behaviors.

Under the Hood of the Proposed Changes:

Consent for Monetization: Companies would need explicit parental approval before using children's data for targeted advertising or other forms of monetization.

Nudge-Proof Notifications: Push notifications designed to keep kids online would be restricted.

School Data Sanctuary: Schools would have greater control over student data collected by educational technology providers, ensuring it's used solely for educational purposes.

Taking Public Feedback:

The FTC is seeking public comments on the proposed rule for 60 days. This opens a critical window for advocates, educators, and parents to voice their concerns and shape the final regulations.

The future of children's online privacy hinges on this pivotal proposal. By demanding stricter data protections and empowering parents and schools, the FTC is paving the way for a healthier and safer digital environment for young users.