• Google and major European telecom operators urge the EU to classify Apple iMessage as a 'core' platform service.
• They argue that this would benefit consumers by enabling enriched messaging functionalities beyond the Apple ecosystem.
• Apple has argued that iMessage should not be classified as a core service because it is not an important gateway for business users.

The Advocacy Letter:

In addition, Google along with the other major European telecom operators like Vodafone, Deutsche Telekom, Telefonica, and Orange have sent letters to the European Commission calling for an order that will categorize Apple’s iMessage as ‘core’ platforms services under the digital markets The joint letter emphasizes the importance of providing enriched messaging features to a broader user base.

Apple's Position:

Apple responds to the iMessage classification debate, asserting that iMessage should not be subject to the new rules as users don't directly pay for the service, and Apple devices can operate without the iMessage app. The company argues that iMessage doesn't serve as a significant gateway for business users to reach end users.

Commission's Recognition:

Contrary to Apple's stance, the European Commission acknowledges iMessage's indirect impact on Apple's revenue and its crucial role in expanding the company's ecosystem. The pre-installation of iMessage on Apple devices is seen as contributing to the overall growth of Apple's digital environment.

Impact on Users:

The current iMessage system distinguishes Apple user communication with 'blue bubble' texts, while interactions outside the Apple ecosystem utilize SMS with 'green bubbles.' The potential classification of iMessage as a 'core' service could necessitate interoperability with other messaging apps, altering the distinct blue bubble experience.

Interoperability Dynamics:

If designated as a 'core' platform service under the EU's new rules, Apple would face the obligation to make iMessage interoperable with other similar messaging apps in the market. This shift could impact the user experience, potentially altering the encryption, and multimedia quality currently associated with iMessage's 'blue bubble.' The ongoing debate underscores the intricate relationship between tech giants, regulatory frameworks, and consumer communication preferences.