Apple has stopped providing human technical assistance via direct messages on X, formerly Twitter. Customers who send a direct message to the @AppleSupport account on X receive an automated reply with links to Apple's website and the Apple Support app for iPhone and iPad. The account also appears to have stopped offering human replies to posts tagging the @AppleSupport account. Apple has also changed the description of Apple Support on X, removing the previous statement that it was "available every day to answer your questions."

Apple has transitioned from human support on Twitter since 2016, following the controversial acquisition of the platform by Elon Musk, but it remains unclear if this change was influenced by the acquisition.

Gadget Now's conversation with Apple Support

Apple Support was contacted about an iPhone 15 device issue, and they provided a link to find the best support option for the user at http://apple.co/3MrD4Hc.

When we responded saying 'Hi'

"Thanks for contacting us. We can help, but to provide the best support, we’d like to continue in another support channel. Follow this link, and we’ll find you the best support option: http://apple.co/3MrD4Hc," came the answer. "You can troubleshoot an issue, manage your subscriptions, and more with the Apple Support app for iPhone and iPad: http://apple.co/AppleSupportApp," it further added.