Meta, parent to Facebook, has announced plans to allow users to delete their Threads account without deleting their Instagram accounts. The micro-blogging platform, which is tied to Instagram, has reached 30 million downloads in just a day. The app, which received the most downloads from Indian users, faced criticism for not allowing users to delete their Threads account without deleting their Instagram account. Meta's chief privacy officer, Michel Protti, stated that a separate account deletion feature will be introduced by December.

What Protti said about the deletion of Threads accounts

Meta has addressed the issue of separating Instagram accounts for users of its Threads platform, which is tied to Instagram. The company has introduced tools to deactivate accounts, set them to private, or delete individual threads. This allows users to exercise their deletion rights without deleting their overall Instagram account. Meta is also planning to integrate Threads with the fediverse and is exploring situations where a post goes to another server and is then deleted by the author. The company is also exploring situations where a Threads post goes to another server and is then deleted by the author.

Threads is losing popularity

Threads, a popular Instagram platform, has seen its popularity decrease over the past few months. Despite adding features like a following feed, web app, and full-text search, engagement levels are below Meta's expectations. Instagram head Adam Mosseri suggested the platform needs to introduce better recommendations, easier messaging methods, and an edit button for posts. A recent analysis by Insider Intelligence showed Threads has 23.7 million monthly active users in the US, ranking below Reddit and Twitter.