What is schema markup?

Anubhav Sharma 174 16 Feb 2026

Anubhav Sharma

Student

The Anubhav portal was launched in March 2015 at the behest of the Hon'ble Prime Minister for retiring government officials to leave a record of their experiences while in Govt service .

1 Answers

Anubhav Sharma 16 Feb 2026

Schema markup is a type of structured data added to a website’s HTML that helps search engines understand the content of a page more clearly.

It uses a standardized vocabulary from Schema.org, supported by major search engines like Google, Bing, and Yahoo.

Simple Definition

Schema markup is code that tells search engines:

“This content is a product, review, recipe, event, article, or business — not just plain text.”

Why Is Schema Markup Important?

It helps search engines display rich results (also called rich snippets), such as:

Star ratings
Product prices
Event dates
Recipe details
FAQs

These enhanced search results improve:

Visibility
Click-through rate (CTR)
User engagement

Example of Schema Markup (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Wireless Headphones",
  "offers": {
    "@type": "Offer",
    "price": "199",
    "priceCurrency": "USD"
  }
}
</script>

This tells search engines the page is about a product with a specific price.

Common Types of Schema

Article
Product
Review
FAQ
Event
Local Business
Recipe

Types of Implementation

JSON-LD (Recommended by Google)
Microdata
RDFa

Most modern websites use JSON-LD because it’s cleaner and easier to manage.

Final Summary

Schema markup is structured data that helps search engines better understand your content and display enhanced search results.

It doesn’t directly boost rankings, but it improves visibility and CTR — which can indirectly improve SEO performance.

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