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Anubhav Kumar

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The Anubhav portal was launched in March 2015 at the behest of the Hon'ble Prime Minister for retiring government officials to leave a record of their experiences while in Govt service .

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Anubhav Kumar

Anubhav Kumar

16-Feb-2026

Schema markup is a type of structured data added to a website’s HTML that helps search engines understand the content of a page more clearly.

It uses a standardized vocabulary from Schema.org, supported by major search engines like Google, Bing, and Yahoo.

Simple Definition

Schema markup is code that tells search engines:

“This content is a product, review, recipe, event, article, or business — not just plain text.”

Why Is Schema Markup Important?

It helps search engines display rich results (also called rich snippets), such as:

  • Star ratings
  • Product prices
  • Event dates
  • Recipe details
  • FAQs

These enhanced search results improve:

  • Visibility
  • Click-through rate (CTR)
  • User engagement

Example of Schema Markup (JSON-LD)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Wireless Headphones",
  "offers": {
    "@type": "Offer",
    "price": "199",
    "priceCurrency": "USD"
  }
}
</script>

This tells search engines the page is about a product with a specific price.

Common Types of Schema

  • Article
  • Product
  • Review
  • FAQ
  • Event
  • Local Business
  • Recipe

Types of Implementation

  • JSON-LD (Recommended by Google)
  • Microdata
  • RDFa

Most modern websites use JSON-LD because it’s cleaner and easier to manage.

Final Summary

Schema markup is structured data that helps search engines better understand your content and display enhanced search results.

It doesn’t directly boost rankings, but it improves visibility and CTR — which can indirectly improve SEO performance.

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