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The Anubhav portal was launched in March 2015 at the behest of the Hon'ble Prime Minister for retiring government officials to leave a record of their experiences while in Govt service .
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Keyword research is the process of finding and analyzing the words and phrases people type into search engines (like Google, Bing, YouTube, etc.) when looking for information, products, or services.
These words/phrases are called keywords.
Example:
If someone searches:
Those are keywords.
Keyword research helps you understand:
Why Keyword Research Matters
1. It Brings the Right Traffic
If you write an article without keyword research, you’re guessing.
If you do research:
Example:
Instead of writing:
You write:
That’s targeted traffic.
2. It Increases Organic Traffic (Free Traffic)
SEO traffic is free.
Good keyword research:
This is especially important if you're building:
3. It Helps You Understand User Intent
Not all keywords are equal.
There are different types:
If you're doing affiliate marketing, transactional keywords are gold.
4. It Reduces Competition Mistakes
New website owners often target:
Example:
Long-tail keywords = lower competition + higher conversion.
5. It Increases Conversions
Someone searching:
Is much more likely to purchase than someone searching:
Better keyword targeting = better sales.
6. It Helps With Content Planning
Keyword research helps you:
Example (if you build a Java learning site):
Main Keyword:
Related keywords:
Simple Formula
No keyword research = Guessing
Keyword research = Strategy
In Short
Keyword research matters because it: