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How will you cross-check whether your SEO campaign is working or not?
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In order to check whether your SEO campaign is working or not, the first approach is to check the web site's statistics, which tells you about the origin of the traffic.
That is another way of checking is to make a search based on the relevant keywords and key phrases and look for the search result.
The figure of search results will tell you whether your SEO campaign is working or not.