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home / developersection / forums / what are doorway pages?
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Anonymous User
Anonymous User

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Shrikant Mishra
Shrikant Mishra 18 Dec 2020
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The Doorway pages are a black hat method which should be avoided. The Doorway pages are the pages search engines users first visit after clicking a search engine result before entering the real landing page. These are optimized for search engines and once the user visits the doorway pages they are automatically redirected to the real landing page.

In conclusion, doorway pages
  • Are made to direct traffic but don’t offer any value to the user
  • Involve deception of the user and search engines
  • Many high-profile websites used them decades ago and got punished
  • The classic examples of doorway pages won’t work today. 
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