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home / developersection / forums / what is cloaking?
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Anonymous User
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2 Answers

Rahul Roi
Rahul Roi 21 Dec 2020
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Where, cloaking is a search engine optimization technique in which the content or information presented to the user is different from that presented to search engine crawlers (like :- spiders or bots) for better indexing. If we understand in other words, cloak concept is that the webserver is specially programmed to return different content to search engines than it returns to regular users, in a single try to distort search engine rankings by making a cloak content.

So in this way, you must have now understood that cloaking is an illegal practice, and why it is considered Black Hat SEO. And in this way, the SE(Search Engines) may ban permanently from our index any sites or site authors that engage in cloaking.

Shrikant Mishra
Shrikant Mishra 21 Dec 2020
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The cloaking is a black hat technique where the user finds different web page content when compared to that web page content search engine finds. The cloaking a method of tricking search engine algorithm to index a totally different keyword stuffed webpage but displaying the actual page only to users.

The different types of cloaking
  • User-Agent Cloaking
  • IP based cloaking
  • JavaScript cloaking
  • HTTP_REFERER cloaking
  • HTTP Accept-language header cloaking

Shrikant Mishra

According to Google
Cloaking refers to the practice of presenting different content or URLs to human users and search engines.
 Cloaking is considered a violation of Google's Webmaster Guidelines because it provides our users with different results than they expected.

Some examples of cloaking include:
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor
If your site uses technologies that search engines have difficulty accessing, like JavaScript, images, or Flash,
 see our recommendations for making that content accessible to search engines and users without cloaking.
If a site gets hacked, it's not uncommon for the hacker to use cloaking to make the hack harder for the site owner to detect.
What are the common ways to implement cloaking in SEO?
  • Invisible or Hidden text
  • Flash-based Websites
  • HTML Rich Websites
  • Replacement of Java Scripts
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