- Is directory submission still working?
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Directory submission is one of the SEO techniques that work, but not in the same manner it used to. Here's an updated perspective:
How Directory Submission Is Operated Today
Directory submission entails the input of URL, the name and description of the website in the appropriate directories online. This used to work well for gaining backlinks and boosting up your SERPs but social intelligence changed and not all directories are constructive now.
When It Still Works
Niche-Specific Directories: Listing the site in directories that are geared towards your line of business or your specialty will help to bring in traffic together with fostering trust.
High-Quality Directories: There is still value in directories such as DMOZ, though it closed down with other options or local directory such as Google My Business.
Local SEO: For those types of searches, special directories like Yelp or Yellow Pages, or travel web-sites like TripAdvisor will come in handy.
Brand Awareness: It can help improve the specific brand identification if a directory is popular in your industry or region.