What are all the popular SEO tools available in the market?
What are all the popular SEO tools available in the market?
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11-Dec-2020
Updated on 11-Jan-2025
Khushi Singh
11-Jan-2025Here are some of the most popular SEO tools available in the market, used by professionals to improve website performance and rankings:
Keyword Research Tools
Google Keyword Planner: Allows you to find keywords with the number of monthly searches and the competition level.
Ahrefs Keywords Explorer: Provides more specifics about keywords difficulty, search volume, and related phrases.
SEMrush Keyword Magic Tool: Another tool that should be used for keyword research is capable of producing keyword suggestions and displaying their effectiveness in different SEO and PPC campaigns.
On-Page SEO Tools
Yoast SEO: An effective WordPress plugin that helps enhance the on-site stuff, meta tags, and readability factor.
Rank Math: A new WordPress plugin for SEO with extended on-page optimization tools on offer.
Backlink Analysis Tools
Ahrefs: One of the most effective to use in analyzing backlinks, identifying a competitor’s links, and keeping track of link development.
Majestic: Offers the link profiles with the option to navigate the tab and view trust and citation flow freely.
Moz Link Explorer: Useful for link building and assessment of the link’s value.
Site Audit Tools
Screaming Frog SEO Spider: It forces indexing of websites so as to pinpoint simple technical SEO factors such as broken links, duplicate content, etc.
SEMrush Site Audit: Gives an overall page site health report with suggested remedies to the SEO issues on the site.
Rank Tracking Tools
Google Search Console: Analyses your website in Google search, indicating its ranking, keywords, and the rates of clicking through to the site.
AccuRanker: A tool for immediate and precise tracking of keyword positions in multiple search engines.
Analytics and Reporting Tools
Google Analytics: Analyzes website visits, user activity, and sales, as well as revealing its audience’s performance.
Databox: An application that synchronizes with different SEO tools for live reporting done on a dashboard.