It depends on your business type .Since we live in competitive world where there is lots of business. If you don't take the attention of your then others would take. The best is twice a week. It is seen that audience wants the email of the brand they subscribe once a week. The more you nurture your audience the more you get a conversion. But it depends on industry to industry. We can take the example of the hotel industry. Where first we send the email when anyone check-in then we send our services, menus, places to travel, and in the last checkout.We can continuously send them a mail regarding any kind of offer.
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It depends on your business type .Since we live in competitive world where there is lots of business. If you don't take the attention of your then others would take. The best is twice a week. It is seen that audience wants the email of the brand they subscribe once a week. The more you nurture your audience the more you get a conversion. But it depends on industry to industry. We can take the example of the hotel industry. Where first we send the email when anyone check-in then we send our services, menus, places to travel, and in the last checkout.We can continuously send them a mail regarding any kind of offer.