How can I make sure my emails don’t end up in the spam folder?
How can I make sure my emails don’t end up in the spam folder?
365
04-Dec-2020
Updated on 23-Feb-2025
Khushi Singh
22-Feb-2025These steps will help your emails avoid spam folder placement:
1. The email requires a proven trusted domain name and an obvious sender that you should establish first to earn the trust of recipients.
2. Create verified emails through SPF DIMITER and DMARC authentication procedures because they stop your messages from ending up in spam folders.
3. Spam-alerting language should be avoided by suppressing capital letters, exclamation marks, and words like "Free" and "Guaranteed."
4. Every email list must stay free from inactive subscribers and recipients should only be contacted when they choose to receive emails.
5. Send optimized emails by adjusting the text-to-image ratio right and keeping the emails free from bulky attachments while making them viewable on mobile devices.
6. Watch engagement signals because excessive bounces and unopened messages activate spam filters so encourage user interaction with the provided content.
7. Users must find an unsubscribe choice that helps them stop receiving emails thus avoiding spam complaints.
The above implementation methods promote better email delivery success rates that result in reaching your recipient's inbox.