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home / developersection / forums / define a user journey of an online shopper
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Khushi Singh
Khushi Singh 31 Jan 2025
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The sequencing of activities which online customers perform from initial product discovery through buying and beyond defines a user journey as an online shopper. It typically follows these stages:

  • The discovery of a product occurs through advertisement platforms as well as social media exposure, online search platforms, or interpersonal item recommendations.
  • After becoming aware of the product the user starts visiting the website to view products then performs price comparisons and reviews product specifications.
  • The shopper chooses products for their cart before using discounts to complete checkout.
  • Payment finishes the transaction after which the shopper receives an order confirmation.
  • The customer follows the order delivery through tracking until receiving the item and gives it a review which might lead to future purchases.
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