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home / developersection / forums / name some of the google adwords ad extensions?
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Khushi Singh
Khushi Singh 22 Feb 2025
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Google AdWords (now Google Ads) offers various ad extensions to enhance ads' visibility and engagement. These extensions provide additional information, improve click-through rates, and offer users more ways to interact with your business. Some key Google Ads extensions include:

  1. Sitelink Extensions – Allow advertisers to add additional links to specific pages on their website, helping users navigate directly to relevant content.
  2. Call Extensions – Enable businesses to display a phone number in their ads, making it easier for users to call directly from search results.
  3. Location Extensions – Show business addresses, phone numbers, and directions, useful for driving foot traffic to physical stores.
  4. Callout Extensions – Highlight key business offerings, such as "Free Shipping" or "24/7 Customer Support," without requiring a click.
  5. Structured Snippet Extensions – Provide additional context about products or services by listing categories like “Destinations” for a travel agency or “Brands” for an online store.
  6. Price Extensions – Display pricing details for products or services, making it easier for users to compare options before clicking.
  7. Promotion Extensions – Showcase special offers or discounts directly within the ad, increasing conversion potential.
  8. App Extensions – Provide a direct link to download an app from Google Play or the App Store, useful for businesses with mobile applications.
  9. Lead Form Extensions – Allow users to submit contact information directly from the ad, streamlining lead generation.
  10. Image Extensions – Enhance search ads with relevant visuals, making them more engaging and eye-catching.

Using the right combination of extensions can improve ad performance by increasing engagement, relevance, and conversion rates.

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