What is referral traffic?
What is referral traffic?
344
30-Nov-2020
Updated on 04-Feb-2025
Khushi Singh
04-Feb-2025Visitors who come to websites by clicking links on platforms that do not include search engines or paid advertisements make up referral traffic. Your site receives this traffic by way of external links found on other websites and blogs as well as social media. These visitors reach your website by clicking on a hyperlink that points to your site which exists elsewhere on the internet.
Several points act as sources that drive referral traffic to your website.
Referrals hold great value since the traffic originates from satisfied users who recommend your business or content to others thus establishing trust and credibility. Your site attracts fresh visitors because directories guide individuals who search for your business outside of search engine results.
The development of backlinks that improve search engine rankings becomes possible through referral traffic when viewed from an SEO standpoint. The analysis tools within Google Analytics display websites that deliver traffic to your domain so you understand prosperous collaboration possibilities and link-building routes.