What is PageRank and why does it matter?
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PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page one of the founders of Google. PageRank is a way of measuring the importance of website pages.
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.