How often should you perform a link audit?
How often should you perform a link audit?
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26-Nov-2020
Updated on 14-Feb-2025
Khushi Singh
14-Feb-2025For both website health and SEO performance customers must run link audits because it helps improve search engine placement through external and internal links. A business should conduct link audits at least twice every six months. The routine check for link audits can change yet it depends on multiple elements including website dimensions together with marketplace challenges and search engine optimization targets.
The evaluation of website links happens through the analysis of internal website connections and external website links that reference your domain. Regular audits enable you to find broken links together with toxic backlinks and previously missed linking possibilities which uphold the user-friendly nature and search engine optimization of your website.
When to Perform a Link Audit More Frequently:
1. Google maintains a practice of updating its search algorithms yearly which affects the value of backlinking relationships. A website audit enables you to modify your plans following a change within the system.
2. A link audit helps identify unexpected drops in search rankings or organic traffic because it exposes fatal backlinks together with internal links that have stopped functioning.
3. Regular audits of new link-building campaigns enable you to monitor the results and quality of the acquired backlinks that you have recently launched.
4. A backlink evaluation must be performed immediately after your website receives a manual penalty from Google to identify and disavow damaging links.
Businesses achieve both successful link profiles and freeze out search engine penalties yet boost their search engine presence through steady link auditing practices.