If we have any experience with buying or selling advertising space through Google, we have likely heard of Google’s AdSense. Google Ad Manager and Google Ads are not the same product although they look similar. However, Google Ad Manager allow advertisers to bid on ads within Google Ads.

Google Ads is designed to help small to medium publishers control their websites in an easy to use format.

Google Ad Manager allows to monetize multiple platforms, including their website, mobile ads, videos, and games, and manage ads across multiple ad networks and even also direct deals.