As people have been waiting to get the new iPhone 6, there have been
plenty of rumors about what would actually come with the new phone. And
though what was released wasn’t innovative and new like what we expect
from Apple, or what we used to expect in the past, it has pleased a lot
of customers who had started to contemplate a move to another smartphone
manufacturer to get some of the new features.
What you can expect
The most important improvement announced by Apple on the iPhone 6 is a much
larger screen. The 5.5 inch screen in large enough to attract buyers
who had previously been purchasing Androids because that is the only
place a larger screen was available. The new iPhone also takes much
better images because of increased camera abilities. Unfortunately, the
one thing the phone didn’t give you was a Sapphire screen that would
have kept the screen from shattering when dropped. This was something
people were expecting as an improvement, but it was not added. The
iWatch is made with the
Sapphire screen, so it may be coming in next year’s phone.
Huge demand for the iPhone
Getting the iPhone 6 is going to be tricky, as pre-orders have already shown a
huge interest in the phone. If you haven’t already pre-ordered the
iPhone 6, you might have to wait a while until more of the phone can get
produced and the demand isn’t so high. Even boasting a $299 price tag,
people are going crazy over the new phone and trying to get it now.
Apparently, the large screen is making a big impact
because it is giving people exactly what they have been waiting for,
according to USA Today. Slight improvements to the software can always
be expected, but it is the things you can really see that make the most
difference in sales.
Larger screens - more opportunity for advertising
For a long time, it seemed people were more interested in getting the
smallest phone possible. I remember seeing commercials showing how small
the new phones were compared to other products because, well, people
phones. Now, all people want is bigger screens to make it easier to do
everything they need. As you advertise, it is important that you
consider the ever-changing way people use their phones. With larger
screens, you have a lot more capabilities to create larger
advertisements or side advertisements that still get seen. Marketing to
your customers should still always start with automated text systems
that allow for two-way communication between you and your customers
without you having to hire a whole team to answer questions all day.
Then, you should look into other ways to advertise. Will those texts
include links to your website? If so, then optimize your website for
mobile. Will your texts have links for downloadable coupons or links to
landing pages? If so, consider that you have a lot more space to move
and a lot more opportunity to advertise, both to Android users and
iPhone users now.