Clinics rarely lack ideas; they lack time for execution. Content, inquiries, and ads slip between patient loads. 

I compared 10 partners on cost, contracts, healthcare experience, capacity, and patient acquisition. Wing Assistant ranked first for independent clinics. 

How I tested 

I prioritized healthcare focus, HIPAA-aware processes, execution capacity, SEO, paid media, analytics, pricing transparency, and contracts. I did not estimate unpublished rates. 

Wing Assistant

 Wing Assistant pros 

• Published part-time and full-time pricing
• Flexible monthly plans with no long-term contracts
• Dedicated healthcare marketing specialist
• States SOC 2 certification and HIPAA compliance
• Capacity that can scale with workload
• Workspace app for assigning and reviewing tasks
• Free replacement and a Customer Success Manager included in both tiers
• Specialists sign NDAs and work under role-based access to your marketing and intake tools
• Works directly inside Mailchimp, WordPress, Google Ads and HubSpot 

Wing Assistant cons 

• Part-Time coverage runs in designated time slots with limited colleague sharing and a 10 GB storage cap
• Media strategy may still require an experienced lead 

My experience with Wing Assistant 

Wing Assistant addresses the gap between strategy and daily execution. Its specialist keeps content, inbound inquiries, and routine campaign tasks moving within the clinic's workflow. This embedded model is more practical than monthly agency check-ins.  

For clinics wanting a healthcare marketing agency without annual terms, Wing Assistant healthcare marketing virtual assistant model was the most flexible option tested. 

Wing Assistant states it is SOC 2-certified and HIPAA-compliant, with data encrypted in transit using SSL 2048-bit certificates and at rest using AES-256. Clinics should still confirm certification scope against their own workflows. 

Wing Assistant pricing 

Wing Assistant publishes Part-Time at $1,199 monthly for 80 hours and Full-Time at $1,899 for 160 hours. Monthly plans suit clinics needing consistent execution without a long contract. 

Cardinal Digital Marketing

 Cardinal pros 

• Healthcare-focused patient-acquisition strategy
• Paid media, SEO, websites, and business intelligence
• Media Mix Modeling through RevRx 

Cardinal cons 

• No published pricing
• Best suited to organizations with defined growth budgets 

My experience with Cardinal 

Cardinal targets provider groups, not solo practices. Its measurement approach compares channels. Smaller clinics may not need that complexity. 

Cardinal pricing 

Cardinal provides custom proposals after a strategy consultation. 

Scorpion

 Scorpion pros 

• Purpose-built websites for service businesses
• Advertising, SEO, and marketing technology
• Support for multiple locations and service lines 

Scorpion cons 

• Technology and SEO typically require 12-month terms
• Moving from its proprietary website may require a rebuild 

My experience with Scorpion 

Scorpion offers one vendor for many locations. Its contract disclosures help. Flexibility-minded clinics should review terms. 

Scorpion pricing 

Pricing is custom. Advertising is generally monthly; technology and SEO typically require 12 months. 

Intrepy Healthcare Marketing

 Intrepy pros 

• Healthcare-only focus
• SEO, PPC, web, and content services
• Experience with specialty practices 

Intrepy cons 

• Clutch lists a $10,000+ project minimum 

My experience with Intrepy 

Intrepy suits specialty groups seeking coordinated campaigns, but its minimum may deter single-location practices. 

Intrepy pricing 

Clutch lists a $10,000+ project minimum and $150 to $199 hourly. 

WebFX

 WebFX pros 

• Published healthcare SEO pricing
• Published paid search entry pricing
• Local SEO and PPC services 

WebFX cons 

• Not exclusively focused on healthcare
• SEO and PPC both require a six-month minimum commitment
• PPC carries a $1,000 to $5,000 monthly minimum ad spend 

My experience with WebFX 

Published prices simplify budgeting, but clinics must provide specialty context. Both SEO and paid search require six-month commitments, so this is not a short-trial option. 

WebFX pricing 

WebFX publishes SEO plans starting at $3,000 per month across industries. Google Ads management starts at $650 per month. 

Tebra

 Tebra pros 

• Profile syncing across Google, Tebra Care Connect, and 80+ directories
• Local visibility and SEO support
• Marketing alongside practice software 

Tebra cons 

• Standardized packages 

My experience with Tebra 

Tebra reduces directory work for platform users. Advanced advertising may require a specialist. 

Tebra pricing 

Tebra provides custom quotes for its marketing packages. 

Healthcare Success

 Healthcare Success pros 

• Brand, creative, digital, and website services
• Paid search, social, SEO, and content
• HIPAA-protected call tracking 

Healthcare Success cons 

• Scopes lean toward established organizations 

My experience with Healthcare Success 

Healthcare Success fits organizations needing positioning before campaigns. Review call tracking during evaluation. 

Healthcare Success pricing

 Engagements use custom, scope-based pricing. 

True North

 True North pros 

• Promotes HIPAA-compliant marketing programs
• Patient-acquisition and conversion services
• Multiple-channel campaign support 

True North cons 

• No published pricing 

My experience with True North 

True North emphasizes compliance for health systems and larger groups. 

True North pricing 

Pricing is custom and unpublished. 

PatientGain

 PatientGain pros 

• Published tiered pricing
• Multi-location pricing guidance
• Websites, apps, and add-on services 

PatientGain cons 

• Many no-setup-fee options use 12-month contracts 

My experience with PatientGain 

Published packages clarify costs, but clinics should weigh the commitment. 

PatientGain pricing 

Monthly tiers are about $899 for GOLD, $1,699 for PLATINUM, and $2,499 for PLATINUM PLUS. Multi-location guidance is $500 to $800 per clinic. 

RUNNER Agency

 RUNNER Agency pros 

• Medical-practice focus
• Local SEO and website services
• PPC, social, and content support 

RUNNER Agency cons 

• Clutch lists a $5,000+ project minimum 

My experience with RUNNER Agency 

RUNNER suits specialty clinics outgrowing DIY marketing. Clinics still running campaigns in-house can audit their current digital marketing strategies before deciding what to hand off. Request comparable work before signing. 

RUNNER Agency pricing 

Clutch lists a $5,000+ project minimum and $150 to $199 hourly. 

Conclusion 

Wing Assistant is my top pick for independent clinics. Its published pricing, monthly flexibility, dedicated specialist, and stated security practices address common execution gaps. 

Cardinal fits groups needing advanced measurement; Scorpion combines websites and advertising. WebFX and PatientGain offer clearer entry pricing. Confirm contracts, data handling, and scope in writing. 

FAQ 

How much does healthcare marketing cost per month? 

Published examples range from PatientGain's $899 GOLD tier to WebFX digital marketing plans starting at $3,000 monthly. Both figures exclude advertising spend. 

Do healthcare marketing agencies require long contracts? 

Scorpion and PatientGain describe 12-month arrangements; Wing Assistant offers flexible monthly plans. 

How does HIPAA affect marketing technology? 

Forms, call tracking, and analytics may collect identifiable information. Confirm safeguards internally. 

Do I need an agency or a marketing assistant? 

Choose an agency for strategy or large campaigns; choose an assistant for daily execution. 

What should I ask in a vendor interview? 

Ask about contracts, data ownership, patient information, responsibilities, reporting, and healthcare experience.