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Top 10 best tools for Email Marketing

Top 10 best tools for Email Marketing

HARIDHA P868 19-Feb-2024

While we normally focus on influencer marketing, businesses employ a variety of different kinds of internet marketing on a regular basis. Email marketing is one of the oldest and most powerful methods of marketing. Despite the fact that email is a somewhat established technology, it is nevertheless used for marketing purposes. Many businesses have created email marketing solutions to aid in the automation of the process over time.

Campaigner

Campaigner allows you to use customer data to build tailored interactions that drive business development, audience engagement, and customer lifetime value. 

Campaigner's easy drag-and-drop visual builder allows you to construct attractive email and SMS automation processes that drive high-converting campaigns. It provides access to a variety of triggers, events, and conditions, including email activity, conditional logic, and conversion tracking, allowing you to initiate new activities or processes while also optimizing how and when messages are sent. 

Top 10 best tools for Email Marketing

One of Campaigner's biggest features is the ability to build and distribute hyper-personalized messages that generate deeper interactions. Personalization tools like segmentation, dynamic content, and geolocation may help you generate unique, compelling, and tailored emails that add genuine value to your audience. 

Stripo

Stripo provides two types of email editors: one for marketers with little (or no) design knowledge and another for email developers (including an HTML code editor). Stripo's drag-and-drop editor allows you to generate bespoke emails.

Mailjet

Mailjet touts itself as an email solution for fast-paced teams. You and your team can generate, modify, and send emails from the same platform. 

The free package is intended for people who send fewer than 6,000 emails each month. You may then pick between the Basic and Premium plans, which have five pricing tiers based on the amount of emails you want to send. Finally, individuals sending more than 900,000 emails per month may take advantage of a tailored Enterprise price package that includes specialized account management services.

Unlike many of these tools, the free plan has no restriction on how many individuals you may send emails to - only 6,000 emails per month in total. 

Campayn

As the name implies, Campayn allows you to create high-quality email campaigns. If you have a modest email list (less than 500), you can use their free Basic Plan. This includes all of the key features.

Campayn, like other current email marketing solutions, has a simple drag-and-drop interface. You may create the ideal backdrop for your email message by using a gorgeous design that matches your brand. You can choose one of their templates or create your own.

It contains a contact manager that allows you to keep track of your contacts and how they respond to your emails. You may categorize your list.

Campayn offers a variety of design options for sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up forms.

Sender

You may use the program to create attractive emails in seconds. It contains free newsletter templates and allows you to change every component of the template to meet your specific requirements. Simply select a design from the gallery, then drag & drop content items like text, photographs, or videos. You may customize your newsletter's subject line and text.

Sender contains a variety of automation capabilities, including drip campaigns, welcome emails, abandoned cart emails, happy birthday emails, nurture-your-subscribers campaigns, and onboarding emails for new subscribers.

Moosend

Moosend might be a great option for someone with a tiny email list because it allows you to send limitless emails to 1,000 subscribers each month. You have access to all of Moosend's features and only begin paying after you reach the 1,000-subscriber mark.

Moosend offers bespoke sign-up forms to help you grow your email list. You may segment your list to make your emails more targeted.

Moosend has a user-friendly drag-and-drop editor and a free template library. It contains a variety of tools for designing emails.

MailerLite

MailerLite was founded in 2010 to provide businesses with a simple yet effective email solution to help them grow. It provides a restricted free option for individuals with less than 1,000 customers that require limited functionality. All premium plans give the complete feature set (and allow you to send limitless emails), with the only difference being the amount of subscribers.

However, the free plan still provides access to a number of valuable services. These include a drag-and-drop editor, a powerful text editor, and an integrated picture editor. Their file organizer allows you to organize your files and produce mobile-friendly email newsletters. You have access to email automation and complex segmentation, and unlike other competitors, MailerLite offers A/B testing with its free plan.

Mailchimp

MailChimp has long been regarded for the quality of its free offerings. It covers all of the essentials for new enterprises. It currently has less email marketing options in its free plan than before, but it has introduced a basic service for a broader range of marketing channels, including email, landing sites, Facebook and Instagram advertisements, social posting, postcards, and pop-up forms. 

The higher paid tiers include an extra channel: retargeting advertisements on Google, Facebook, and Instagram. The free edition also features a rudimentary CRM with a single audience and associated dashboard, tags and segments, and contact profiles.

EmailOctopus

Email Octopus operates using Amazon SES. It includes all of the key elements necessary for email marketing and automation. All of its plans have a "fishy" motif, and the free plan is called the Shrimp Plan. This package only allows you to execute email campaigns that use the Email Octopus logo. The sending statistics are retained for just 90 days. Although Emailoctopus allows you to send limitless emails, Amazon charges $0.10 for every additional 1,000 emails sent once you reach 62,000 per month.

Omnisend

Omnisend is a comprehensive marketing automation tool. However, the free plan is intended for merchants that are new to using email marketing to sell their items. While the free plan includes a limited amount of foreign SMS credits and Web Push alerts, you may purchase more SMS credits as needed. Furthermore, the free plan allows you to employ email campaigns and automated processes to reach out to your clients with relevant content as long as you do not send more than 500 emails each month.

The regular plan allows you to transmit 12 times the size of your contact list; however, you will only receive a limited quantity of SMS credits and unlimited Web Push alerts. Additional SMS credits are available for purchase. 


Updated 19-Feb-2024
Writing is my thing. I enjoy crafting blog posts, articles, and marketing materials that connect with readers. I want to entertain and leave a mark with every piece I create. Teaching English complements my writing work. It helps me understand language better and reach diverse audiences. I love empowering others to communicate confidently.

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