With time, consumers have found better ways of ensuring they invest in the right way in the products they buy or the places they go to. For instance, if you want to go to an Italian restaurant, you would first search for the best Italian restaurants in your area and then read the reviews to double check if you’re making the right decision. When everything aligns with your preferences, then you finally feel comfortable to go.  

Since consumers have become more modern in their approach to shopping, even businesses need to step up to meet the expectations of potential customers. If you have a website for your physical store, you can’t overlook the need for local SEO services in today’s day and age. Local SEO can help you carry out your business in a better way, increasing your overall sales. With that being said, here’s a list of local SEO hacks that you should try.

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CREATE CONTENT FOR LOCALS

When your main goal is to reach out to the local audiences, the content that you post on your website should also serve this purpose. Google values the kind of content that interests people and provides them with the kind of information they look for, and this is something every local SEO specialist would suggest as well. So, if you write content for your local audience, your target would be specific, and you have more chances of reaching potential clients.

When framing titles, it would be better to be more specific and try to include the name of the city or place where your store is based. However, don’t limit yourself to such content. You can alternate between covering general topics and location-specific topics.

USE THE RIGHT KEYWORDS

One of the important local SEO techniques is to use the right kind of keywords. And in the case of local SEO services, using location-specific keywords- both focus and LSI keywords helps a great deal. It’s common sense that people use keywords to look for specific content. Moreover, if you’re targeting the local audience for local SEO, it makes sense to include the name of the city or place in your keywords.

SET UP YOUR GOOGLE MY BUSINESS ACCOUNT

One of the local SEO tips that every SEO company would give is setting up a Google My Business account if you have a local business. All you have to do is log in to Google and enter the address of the physical store. Once you do that, you will receive a verification code via post to your physical address. Upon entering the code, you’ll be enlisted on Google My Business. Once you activate your Google My Business account, you would have more chances of being listed in the sidebar space on Google when a search is made.

MONITOR ONLINE REVIEWS

Online reviews matter a lot more than you can imagine. People are highly influenced by other customers’ opinions of a store or what experience they have had with a business. While promising and delivering top-notch services or products would get you good reviews, another important step is to be on relevant reviewing platforms so that people can leave reviews. Make use of platforms, like Google My Business, Yelp, and Angie’s list. In addition, if you find more platforms that are relevant to your niche, make use of them as well.

ADD LOCATION PAGES TO YOUR WEBSITE

When a store has many branches across a city, it makes sense to add separate location pages for each store so that the audience doesn’t get confused. This will also let your potential clients decide which location is closest to them. Make sure that for each separate location page, you specify contact details as well.

EMBED GOOGLE MAPS

Today, when people leave from their home to go somewhere, the first thing they do is open Google maps and find their way to the place. So, make it a point to embed your Google maps address on your location page so that your store is easy to locate. When people have difficulty finding your location, they might as well change their decision to visit another store instead.

LOCAL LINK BUILDING IS SUPER IMPORTANT

If you intend to go for the best local SEO services, don’t forget to build local links. This is one important point to add to your local SEO strategy. Find out what are the other local websites that are popular among the audience and connect with those businesses. Building such links will increase your visibility to the local audience.

So, these are some of the local SEO techniques that you must include in your local SEO checklist. While these are some easy steps, if you’re too busy taking care of other aspects of your business, you might as well go for local SEO services that offer small business SEO services. In the end, it pays off to invest in local SEO packages for a small business, as you would witness an increase in sales from all the online exposure and better SERP rankings.

Amrit Kumar Das

A passionate digital marketing professional with a thirst to master in the field of content writing and local SEO services. He was previously with one of the top sports websites, and currently he is working as Digital Marketing Analysist at Stan Ventures. He loves reading the autobiographies of famous personalities.