The largest SEO potential your company is missing out on may be schema markup.

In this post, we'll talk about how schema markup can organize data on a webpage in a way that improves its value to search engines and helps the website's SEO. We'll go through different techniques for including schema markup in web content and how to evaluate its results with an SEO tool. Last but not least, we'll go over a four-step plan for implementing schema markup into a content marketer's everyday activities.

What is structured data?

Web coding known as structured data describes to search engines how the content of a web page serves its purpose. In order to deliver the content to the suitable users, search engines can then make use of the appropriate presentational features.  

Search engines heavily rely on structured data to provide the level of assurance they need to deliver material in distinctive ways, such as a featured snippet or voice search result.

Here is an illustration of how Google search results can display content from a website with structured data:

In this case, structured data has been inserted into the top three results' webpage source code to inform search engines that the material is a recipe. Google adjusts how it presents the content in search results accordingly.

How do structured data functions?

The purpose and attributes of particular webpage content portions are described in structured data. A search engine's use of a webpage's content can be changed by structured data in the source code of the page. The appearance and functionality of a webpage are unaffected by structured data.

Microdata is the source of the vocabulary used in structured data, often known as schema markup.

All three search engines—Google, Bing, and Yahoo!—can read schema markup and utilize online material in certain ways based on its rules. 

How does SEO benefit from schema markup?

Schema markup has the potential to significantly boost SEO.

According to Searchmetrics, at least one highlighted snippet from a search query is obtained from schema markup in 36.6% of cases. In many circumstances, promoted snippets with a "0 ranking" will appear at the top of search results.

Despite the prevalence of schema-marked content in top search results, only a small percentage of registered domains continuously employ schema markup, with estimates as low as 0.3%.

In other words, just a small percentage of webmasters are focusing on schema markup, which is a huge chance to push your content to the top of the SERPs.