In a world where attention span is very short, getting the attention of audiences has become quite challenging. Every day, millions of people upload images on their social media accounts. But only a few of them actually inspire us, and make us stop and notice, rather than move on entirely. But why do we not pay attention to all the images? There can be so many reasons behind this. But one potential reason can be because the image was likely boring or of low-quality, or not worth sharing.
When it comes to marketing on social media, graphics play an important role. Effective graphic design provides support for brand recognition and connects the target audience with businesses.
A lot of people have a misconception that social media graphics are simply beautiful images with text on it. Well, that’s not true! Social media graphics are those images that not only look beautiful but at the same time, are engaging and supportive too.
There was a time when companies didn’t require any tool to create social media graphics. It may be because earlier there was less competition. Very few companies approached social media to promote their business. They would generally hire one or two graphic designers to create creative images for all platforms.
But today, the business world has become very competitive. Every year new businesses open up. Promoting business through social media has become an inseparable part of any marketing strategy. This has brought about an increase in the demand for graphic designers. But not all startups can afford to hire a professional graphic designer during the initial stages. Fortunately, today we have various online tools that can help such companies create social media graphics at lower costs. All thanks to the latest technologies!
Let’s have a look at the top 10 design tools to create stunning social media graphics. Ready to get started! Read on!
Visme is another great tool to create stunning, engaging, and colorful visual content. To create social media graphics, you need to first select the option ‘social graphics.’ Browse their templates and choose the one that perfectly matches your requirements. Once you choose your template, it will take you to the designing dashboard where you can customize your image. You can add text, more graphics within the same image, as well as data, media, and colors of your choice. The tool also provides a 'Preview’ feature, where, before sharing or downloading, you can see how your final design would actually look like. Apart from social media, you can also use the tool to create other visual content such as presentations, documents, printables, etc. The tool comes in three different plans: Single, Team, and Enterprise. The price of each plan varies according to their monthly and yearly billing.
Biteable is a DIY video maker tool that promotes themselves as the ‘World’s simplest video maker’. It has thousands of pre-designed templates. You can either use those templates or create your own video from scratch. It provides a huge collection of video clips and images which can be added to your templates. A lot of these come with a free plan. It also provides claymation as well as animation sequences to help users create engaging videos. Biteable comes in three differently priced versions: Starter ($15 USD/month), Small & Big business ($29 USD/month), and Unlimited plan ($49 USD/month).
Ripl allows users to create custom designs and animated slideshows and collages that can directly be shared on social platforms like Facebook, Twitter, Instagram, and more. You can add music to your animations. The tool is available both on desktop and mobile and comes in both free and paid versions. The free version gives access to ten designs, fonts, and three music tracks. The pro version ($14.99/month) gives access to 200+ premium designs, 150+ fonts, and 250+ music tracks. You can also include your own logo, music and schedule future posts that are not included in the free version.
Snappa is quite familiar to Canva. It has a clean and easy-to-use interface. The tool allows users to create custom social media graphics that can be pre-scheduled from the same platform. It offers high-quality templates that can be resized to any size. If you want to use your own images, you can do that by simply uploading them to Snappa. Although the platform has 200+ pre-loaded fonts, you can even import your fonts to keep your branding intact. To maximize the workflow, you can create folders for your work. The tool comes in three different plans: Starter, Pro, and Team. The Starter plan is free, while the prices of the rest of the two plans vary according to their monthly and annual billing.
Stencil is an easy-to-use online graphic design and image editor tool that is designed for both beginners and experienced users. This tool comes with instant image resizing features that help users create images according to the required size of the particular platform. Once you are done with the designing part, you can preview the design and share it on all social platforms instantly. If you have a Buffer account, you can also pre-schedule your posts right from Stencil. Although the tool comes with 875+ templates, 2800+ Google fonts, 200000+ icons, and graphics, you can even upload your own images and fonts. The tool comes in three different plans: Free, Pro, and Unlimited. The prices of the Pro and Unlimited plans vary according to their monthly and yearly billings.
Designing engaging graphics is not as easy as it seems. But with the help of these tools, you can definitely convey your messages appropriately and share your ideas more creatively and interestingly. Are there any more tools that deserve to be on this list according to you? Share with us in the comments section below.
Jelly Shah works as a Digital Marketer, brand consultant and business strategist with Designhill- A reliable marketplace for Invitation maker, infographic maker, cosmetics & beauty logo design, custom cool tank tops , and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.