Search engine optimization or search engine marketing isn’t only about content with targeted keywords. Although this aspect of SEO carries a lot of weight, more goes into a strong SEO strategy for real estate websites. When you want results, you must look deeper into the website at components like URL structure, organic backlinks, social media and overall website structure. It doesn’t even stop there, which is why it’s important for SEO Service Company to know the following list of important SEO ranking factors, especially for real estate companies-
On-page SEO or technical website, SEO is where you will utilize keywords. You need to have keywords in the content but also in the title tag and Meta description. You can also use keywords in the image attribute. This is called ‘’image optimization’’, and it’s important because search engines can’t see images. Search engines rely on image alt tags to properly index an image.
The latest Google algorithms also prefer relevant and fresh content and SEO agency USA achieved it by updating content as needed and posting regular blog posts to the client’s website. As they update content and post new posts, it is good to make sure a website link internally to other web pages. This creates a hierarchy for visitors and search engines can follow.
The Website’s URL
It’s good to have a relevant keyword in the URL for the ranking factor. This is an on-page SEO strategy that’s important for SEO agencies and their clients. To do that, make sure the slug after the .com in the URL is the page title. If the page title contains the keyword, you’re in business. This sends a good ranking signal to Google.
Another important factor of on-page SEO is the outbound links. Find an authoritative source and link to it. It’s a great way to send a user to another site to learn more about a subject. But why do you want to do this? It’s because Outbound links are a Google trust factor. The leading search engine optimization companies in USA make sure these links are used in moderation because too many can hurt your own PageRank. Diminished PageRank hurts your real-estate business online search visibility.
When using social media platforms to give a boost to your real estate business, don’t rely on just Facebook. SEO experts make sure to have a Google My Business listing, engage on Twitter, Use Instagram and make an impact in the world of social media so more people will share your content. Shared content means more traffic, more traffic translates into a better ranking.
Looking for pro help with your real estate websites SEO? Contact best and an award-winning SEO agency USA now!