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Guest posting, Doing it Right way

Guest posting, Doing it Right way

Ketan Parmar 746 11-Dec-2019

Guest posting is a legit way of link building that most websites use for many purposes. Some use it for earning a high-quality link, while some aim to acquire their business name out there and promote their brand. 

Indeed guest post has beneficial many ways to new websites, but all need is to do it right away. So if you are about to start guest posting then here are some ways that helps to deliver your desired goals.

Relevant website 

It's better to have a relevant industry backlink to your website rather than generating from any who can link-back. Same for guest posting, while approaching don't look for every website those accept guest post, but find the once that are relevant to your industry niche. If you don't consider the industry then you simply feel your time wasted, because a high authoritative website also links to relevant ones.   

Go to their guidelines 

Every website that accept guest posts have own page presenting guidelines to write for them. You should consider first before writing. This includes a topic suggestion, content length, your industry, business, expertise and all. To create quality content and article that being accepted must adhere to their rules.  

Create a Content 

Agree that you want a backlink to your website and also to promote your business/website. But things to keep in mind that your article should be informative than just promotional. As most publisher websites clearly mention this in their guidelines. So better to write for their audience, to educate them. Focus less on marketing goal and more on the information goal. 

Contact the editor 

Once you have a guest article ready, now it's time to submit them. Use a website form or mail to send your prepared content to them. Also provided required information such as your author bio, business information, and images, if any.

Guest post publishing 

Depends on the website and inquiries, you get a different response time. As the website have a lot of queries to handle they prefer to check and revert each one. So it would be better to wait for it. Once getting approval form editors, you get are informed about your content post with a link. If not received a mail, then it's good if you follow up with them, for feedback.

Guest post is the best way to earn a link as well to promote your name especially if you are new at work. But still, you should take time to understand and research the key elements that make it successful.

Quality is everything whether you write for your website or a guest post website. If you can deliver an informative content consistently and with high-quality then it's worth investing in the guest post writing.

If you are a new business also with new website, then you have two ways to perform guest posting. First, you create quality content yourself and approach the relevant website to promote your blog. The website promotes your post on their website and you get the traffic and quality links.

Or you can get the help of some guest post writers who having expertise in writing quality content. Along with writing some writers also handle the process that follows. They have a guest posting site list and approach them on behalf of you and post your content there. 

Ketan, a content strategist and marketing enthusiast,helping businesses to grow their Brand online .Like to write about Digital marketing, SEO, Social media, management and technological matters.

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