Marketing your business is becoming more and more important in the modern age, especially when it comes to the digital landscape. As more of us spend large amounts of time online the methods of digital marketing need to evolve alongside us. Which means that, over time, the digital marketing employed will need to grow and become more sophisticated.
With that in mind, here are some of the major trends that will likely be affecting digital marketing in 2020 and how you can get ahead of the curb:
Personalization
Personalised content is nothing new. We receive personalised emails, ads on platforms like Facebook and even special rewards based on our use. This will move even further in the coming year as
The key to personalisation is the fact that it helps to push people to purchase and can help further continued purchase. The more detailed your personalised marketing, the more likely you will be to create a strong audience and continue this audience moving forward.
Hyper-Targeted Ads
An off-shoot of personalization will be hyper-targeted ads. This will mean you get ads which are so specific to your own interests, far beyond the current level of personalisation and simple use of your name.
The fact is that people are more and more attracted by ads which are particularly targeted to them and their personal interests.
Voice Search
Do you have a Voice Assistant? If so, then you may be already ahead of the curve when it comes to the future of search. Smart devices are becoming more prevalent in the average modern home and especially on mobile phones, so it’s no wonder that it will become increasingly important. Optimise for voice search in 2020 for maximum reach.
Customer is King
Customers have always been catered to when it comes to the world of business, but this will be ramped up even further in 2020. You will often hear that ‘the customer is always right’ and this will further spread into digital marketing in the next year or so.
The fact is that if you want to be ahead of the trend in 2020, then you need to make sure that your customer service is the best in comparison to others; which means having a dedicated line either through app development changes or one your website chat host. Otherwise, you may find that your digital marketing is a cut below the rest for the year ahead.
Privacy is Paramount
Data leaking scandals and the like have dominated news sources for the past couple of years. With a certain social media provider being at the heart of the debate, perhaps understandably given the Cambridge Analytica scandal in early 2018.
Ensuring your data collection and privacy management for customer information is top-notch, then, is vital as a digital trend on the whole. Most businesses are too small to actually require any GDPR investigations, but it is better to be ahead of privacy protection than anything else.
Final Thoughts
At the end of the day, it’s not possible to predict everything that will take flight in the world of digital marketing in 2020; but these trends are some of the ones that can be fully expected. Adapt your marketing techniques and keep moving towards new innovation techniques, as this will become increasingly important in your digital landscape.
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