Search Engine Optimization, or SEO is one of the most important parts of online marketing. It connects people searching for your brand, products and services through search engines like Google, Bing and Yahoo to you. The higher the SEO rank, the higher the visibility of your product/page. What most people don’t realize is that SEO is as important within the e-Commerce platforms like Amazon as it is outside of it. Each e-Commerce platform uses its own set of rules and algorithms that are then used to determine the ranking on its search results page.
The right marketing strategies, which are in sync with the platform algorithm, will not only lead to an increased visibility, but also greater sales. This is because if you don’t rank higher, your products may never be seen by the buyer.Some of the factors that may be found to affect the search results are as follows:
• Sales Performance History: You need to be careful of your shipping methods, returns, and customer service. This point is basically an accumulation of all the others to come below, as a good sales history will lead to a better goodwill.
• Keyword Relevancy: This means that your content needs to be optimized according to the keyword as well as product research. Inputting correct information, title, product description and bullet points, all of which are infused with relevant keywords as one of the most important part of SEO Service and management.
• Price: Is your price higher than your competitors? Do you have the buy-box? There are many such questions that affect the seller’s decision as well as e-commerce platforms’ algorithm.
• Reviews: Similar to prices, reviews too affect the sales history performance as well as Amazon algorithm. If you have less ‘star’ ratings, some platforms will not consider your product valuable/worthy.
e-Commerce SEO services are those that allow you to work on these factors, allowing you to stand in accordance with your host platform and rank higher. Some of those services include product researching, content optimization, keyword research and product listing. These services not only give you a professional outlook on your business, but also help you better smooth the road to success. Few of the most widely known e-Commerce platforms are Amazon, Walmart, eBay, and Shopify. Check out the Onebox Hub page, and learn more about how professional e-Commerce services for different platforms work, and how you can avail the best package for your business today!