Cookies are loved by kids as well as adults. There is a factor that doubles the appetizing appearance of the cookies and it is the packaging. As the cookie packages include:

Designing of the box

Structural dimensions

Print finishes

Add to this, the material of the package, shape, size, and functions of the packaging also matters a lot when it comes to cookie packaging. another important thing is to seal your pack in way that provides the customer ease of finding the inside content.

However, all the above factors collectively serve for enhancing the impact of your cookies. Before selecting the packages for your cookies it is crucial to understand what customers need and how your packages cater such requirements? And to serve the specific cookie packaging needs of the customers packaging providers offer the custom cookie boxes.

Why custom cookie packaging is important for bakery business?

Bakery products are of various types and each product have some specific characteristics due to which it is mandatory to pack all product in custom boxes. Like for cakes, the required size of the box is different and for pastries it is different.

Likewise, the cookie boxes also need to be customized and personalized. Such type of packaging influence the buyers to purchase the cookies in seconds. The packaging is the thing that immediately made the buying decision of the customer. But if you are using a package that is not much effective in delivering the positive image of the product then you are going in wrong direction.

In comparison with premade boxes, the custom made cookie cases are more engaging and leave a positive impact on the viewers. The following custom printed cookie boxes tactics can facilitate the fast growth of your cookie business.

Add personality to your packaging:

You can add the value and quality to your packaging, by using the boxes in order to convey your brand message. When you used to print the name of your bakery brand and another such sort of information. This would grant a unique identity to your cookies. Such information includes:

Logo of your bakery

Name of the cookie

Ingredient list

Date of expiry

Give your design and shape a luxurious touch:

The addition of some unique features in the designing of the cookie packs would able to draw the eyes of the customers. Nowadays some trendier designs of cookie packaging boxes are used to gratify the customers. That designs are enlisted below:

Pyramid boxes:

Pillow boxes:

Window boxes:

1-piece cookie boxes:

2-piece cookie boxes:

6-try cookie boxes:

8-tray cookie container:

Efficient branding through custom printing:

Your package of the product is the initial thing that is going to display in front of the customers. So, it connects you to your brand with the customers directly. Therefore, marketers consider the packaging as a fifth “P” in the marketing mix. If you are capable to design your cookie case wisely then it becomes an effective marketing tool. On the plain cookie boxes you can easily print any sort of personalized messages related to your brand. However, sometimes discount offers are also printed on these packs to seek the attention of the customers. To add the touch of elegance you can print your boxes in different options:

Foil stamping of logos

Alluring typographic styles

Unique and stylish fonts

Creative info graphics

These additions of the stylish printing upgrade the overall appearance of the cookies and packs. So, it is a fascinating tactic that would grab the attention of the customers and resultantly escalate your sales as well as your business growth.

Use eco-friendly cookie cases:

In order to gain the trust of the customer or to show the conciseness about the environment bakeries often use the eco-friendly packaging for their cookies. Basically, such packaging is made from the Kraft material that is biodegradable and provides no harm to the environment for their cookie boxes. It is also a technique to show to your customers that you are selling quality products as you are concerned about nature and the world climate. Some eco-friendly cookie cases are enlisted as follow:

Kraft boxes for cookies.

Brown cookie bags.

Mini Kraft boxes for cookies.

Kraft cookie gift boxes.

Custom packaging for specific events:

Personalised text is also used to print on the cookie packs that are dependent on the event on which cookies are going to serve. Like birthday wishes, sayings, targeted messages, and other related information. Such types of boxes are particularly used for special events. If you provide cookies in such type custom cookie packaging it would enhance the impact of your brand and make it favorable for the customers.

Add impressive finishing options:

Lastly when it comes to finishing then be careful in selecting such finishing option that would not only make your cookies out of the crowd but also protect the package as well as product from the external spoiling impacts. For the cookie boxes following type of finishing options are available in the market.

Glossy and matte impacts

Embossing of the text like the name of brand

Metallic tones of divergent colors

Foil stamping of logos in silver and gold color

Cushion material for tight-fitting of the product inside the box

UV coatings to protect the content from sun rays

Laminations that make your packages waterproof.

Prevent oil-immersion by using cello wrap or cello bags:

sometime the cookies when packed become soggy and oily and its package also becomes oily. To protect the cookie packaging from oil-immersion unique and fascinating crystal clear cello bags are used by the bakers. These bags are generally made up of the BOPP it is biaxially oriented polypropylene. Here are some qualities that are associated with this special packaging material.

Super-clear

Non-porous

Stronger and rigid

Non-stretching

Collectively these bags serve for the beautification of the cookies and when cookies are packed in such retail packs and displayed on the retail counters look impressive. However, ribbons and embellished items are attached to magnify their outlook.