2020 will be remembered as the year of biztech. Business and technology are, in fact, very likely to collide into a massive topic next year, given the signals we've received so far. From a strategic point of view, it's also very important to understand how these "technology-oriented" strategies will help to develop the business sector they're associated with. Let's dive into the biggest ones we know so far.

Automation And Personalization

Automation is a massive topic in business nowadays. The usage of a vast variety of machine learning-based applications is what many analysts considered groundbreaking and, most importantly, it will become source of inspiration for many companies who are struggling in achieving results via traditional marketing strategies like PPC or social media ads. Automation and personalization are already here, in a relatively small scene. Given the signals many have seen, the growth is definitely going to be exponential in the nearest future. An interesting case study would be seeing how personalization operates on designer furniture and, in general, products which are very much related to the customers' taste. 

Artificial Intelligence 

Artificial intelligence is definitely a complex matter and it will definitely be interesting to see how the usage of ML and DL in business will impact revenues. Going back to the above-mentioned example of furniture companies, it could be interesting seeing how an AI could simplify/change/personalize a landing page for luxury bar stools for example, as it's very likely to become something which will overtake digital marketing as we know it. 

Virtualization

The internet is something which is part of us nowadays, yet many companies refuse to operate or adopt any form of digital strategy since they think their sector doesn't "apply". In 2020, we can safely say that we will see law firms, hospitals and more approaching SEO, PPC and digital marketing as a whole. This is definitely, yet again, the confirmation of how digital as a whole will still a predominant topic in the entire business sphere.