When you have a SaaS product it can be hard to know how to take your offering to a wider audience. Your service is niche and specialist by definition, and yet you need to be able to take it to millions of people. Social media is the best way to get this done, and it allows you to target different people in different ways. Here are a few ways that you can make it happen.

Improve Your Visual Content so You Catch the Eye

Visual content is what social media is about for the large part. Posts with pictures receive significantly higher engagement across all platforms, and it’s not difficult to see why.

Your brain processes an image as much as 60,000 times faster than text, which makes visual aids the perfect way to catch the eye in an already crowded feed. Stock images may seem like a good idea, but social users are increasingly wise to the idea that they’re used as a quick fix.

Take the time to brand your own images and come up with something unique, and you’ll be able to create something that stands out from the crowd.

Join Forces With the Most Widely Followed Influencers

Influencers are the social media equivalent of celebrity endorsements; and in fact, a number of them are so widely followed that they’ve become mainstream celebrities in their own right.

The great thing about social influencers is that they can endorse your service remotely. You won’t need to fly them out, all you’ll need to do is build a relationship with them over messaging, or through their agent. Bring them into the process and they’ll be able to tell you new ways they can promote your service that will best connect with their followers.

Provide Social Proof in the Form of User-Generated Content

Online shoppers and browsers have become increasingly aware of the rise in paid-for reviews on various websites. This means that whilst your reviews are genuine, they won’t be viewed as the ringing endorsement they once would have been.

Users are increasingly looking for what’s known as social proof. This is where people post directly to their social media pages about how a service has changed their lives and made things easier. You can actively encourage these types of posts by asking customers for snaps of them using your service and creating memorable hashtags that drive participation.

Use Your Social Media Channels to Highlight Your Customer Support Options

Social media isn’t just about plugging your services and promoting your brand. It’s also about taking the opportunity to give something back to your customers. People are increasingly taking to Twitter to complain or voice concerns about problems with their purchases because they have more leverage to extract a response than sending a private email.

Make an effort to answer all the tweets you receive on any given day before you go home, and you’ll be able to project an image of a helpful and reliable company. You could even nominate a knowledgeable member of your team to keep on top of things so that you can be assured of fast and efficient responses.

Retarget Missed Users With Facebook Marketing

Facebook marketing is such a powerful tool because virtually everyone who will ever use your service will be on there. It also makes use of all of this data and allows you to retarget people who ignored your ads the first time around.

If you want to be able to target a particular demographic, then you could create a multi-stage retargeting campaign that gently nudges people along your pipeline. Build it in the right way, and you’ll be able to create a marketing strategy that intelligently reacts to how individual users interact with it.

Hire a Mentor so That You Understand Your Options

Last but not least, never underestimate the value that a seasoned professional can add to your social media marketing efforts. If you want to be able to build your brand and project it into the social domain, then it really does pay to work with someone who knows the latest trends of the industry inside out.

Taking the time to find the right fit for your business is the secret to the long-term success of your new venture. You want to find someone who fully buys into what you’re trying to achieve so that you can use them as a sounding board for your latest ideas and concepts.

Once you find the right fit, investing in communication with them will be of paramount importance. Keep your mentor up to speed with the latest developments in your business, and wherever possible make an effort to invite them onsite to meet the rest of your team. This will allow you to give them the best possible idea of the big picture you’re working on.