Do you want to build an SEO-friendly website?  

Well, to accomplish this objective, only using certain keywords and phrases is not enough. In fact, there are other vital parts of the equation. One of them is the fact that the website’s visitors have to find the relevant and appealing content on the website. Also, a due attention to design a properly organized website and great user experience (UX) are a couple of other approaches to building such a website which seems to be attractive for the Google from the SEO perspective.  

However, the story doesn’t end here! Here are some other proven and effective ways to let your website create a remarkable impact on visitors:

 Cut down the load times

To have the faster loading time is imperative for curating an SEO-friendly website. With this, your website will end up becoming a more responsive one. In such a scenario, you must use a reputable host company and you should even avoid any large or superfluous image.

You might think that low page speed is any minor issue but the actual scenario isn’t the same. Even a delay by one second can let you suffer from a significant loss of many customers. Some of the technically sound ways to reduce the loading time of any website are minimizing HTTP requests, making use of external hosting platforms for videos and so on.

 Go for text keywords

When it comes to a hyperlink, anchor text is the clickable copy. The best probable SEO practice which is often recommended by the experts is that the anchor text should be linked to the destination page that is linked.

For example, if you just take a glance over the Nordstrom’s website, you will find that the keywords are searched and linked in a perfect way. Just before Father’s day, it was mentioned in the Nordstrom’s header as ‘ Father’s day is Sunday, June 17’. Although the text is simple it makes some real sense to attract customers in the best possible way.

 Opt for copy around images

If you are planning to place the images on your website as per your wish, it will not make any sense. Rather, you can design your copy around visuals in order to give your website a neat and clean look. The website of Apple is the best example in regard to this as it has some crisp featuring product images which are strategically aligned in a perfect way around the description of each product. This will definitely give your website an excellent SEO boost!

 Organize a structured navigation

You want to let users find promptly what actually they are looking for. Aren’t you?

This is how you make your website perfect for them and simultaneously your site climbs up the stairs of SEO. Hence, you should always take care of the fact that your site’s menu can be very easily navigated. Make the menu clean and straightforward.

 Remember Specificity in terms of navigation

To make users explore a lot of options, you should go for a deep menu rather than a wide one. Your website might end up with too many pages to fit every option but it will certainly give your users a chance to go through a handful of categories under each and every title. Even here, there is a wiggle room for creativity but to keep the entire menu as a crystal clear one is always appreciable. 

 Give an Easy access to the website

The internal search function for your website should be an easy one. It will definitely help users to quickly identify the products that they are looking for. For instance, if you take a glance over the search bar of Amazon, it moves out of the header and attracts customers to start shopping immediately.

You can think of something like that with the large magnifying glass icon which is the universal icon for online searching. Above that, if you have a prominent search box in each and every page of your website including 404 pages too, it will hold a lot of user’s attention and your website will get a huger traffic. Finally, it will be visible up in the Google!

What are you waiting for? Just follow the aforementioned tricks to boost up your website’s search engine optimization ranking now.

This article is provided by Amelia Kristen, a VP of Marketing at Kodematix, Digital Marketing Expert.