Looking through some reports over the web I found that there are over 450 million Internet users in India.
This ratio simply represents how strong the digital presence of a particular country is. Going through these stats and looking over ardent Increase in technology the digital marketers exactly know how important this sort of marketing is as it shows an extraordinary rate of growth in current time as well as in future too.
I read a report of Social beat in which I found, 86% brands are leveraging digital media. The same report states that generating better quality leads is their top priority (for 73% correspondents).
Top Digital marketing trends in 2017
The previous year has shown how mobile user engage themselves with companies around them. It absolutely was an associate intense year for digital selling, lots of tiny and enormous business have gained quality and reached a wider audience through online selling with low investment.
The capabilities of on-line business and selling area unit endless, it absolutely was a good year to recollect however the trade is dynamical at a speedy pace.
Social media engagement
Social media analytics have gotten a lot of powerful, precise and easier to use. Marketers are going on the far side engagement rate as a result of they're in desperate want of tools for measuring the standard of content and also the most significant – ROI.
Instead of measurement single indicators of engagement like clicks or likes, we must always go additional and target following the full client path on its multiple touch points.
Instead of viewing the number of shares we must always verify what number leads or purchases the post truly generated. The numbers must always be viewed in context with each other to grasp the visitor’s true motives. Proving the campaign successful is barely potential once we understand what happens once the clicking.
Being live on social network
Facebook and Instagram as well, has launched live video streaming feature and this feature is free for users who have their account on Facebook. This idea is to form the user feel additional real and to be additional interactive.
Promote yourself or your whole once going surfing it provides additional personal interactions with customers. To deliver live expertise company have to be compelled to adopt technology and thru that it will respond within the moment which matters most to the client that is win-win state of affairs for each client and company.
Content will be the foremost thing
The content was and it will be the most integral part of this marketing strategy. An appropriate organized and meaningful content will help the audience to understand the business policies.
Comfort over niche
Main marketing objective will be to help people get better at their business. Folks who are interested towards a particular product or a service will be given a more priority and comfort through offers, discounts and much more attention seeking things.