Those who use mobile devices to access products and services offered online is increasing at a faster rate as compared to those who rely on the use of desktops. Businesses have also realized that it is important for them to get into the mobile space industry by the provision of mobile apps to make sure that customers can easily gain access to their services.

Businesses with large capital can make a decision to invest in both the mobile and website space as part of attracting and retaining the customers. However, businesses with a low cash flow usually invest in one of them. Due to the rise in demand for mobile apps, app development in Dubai is rising at a faster rate. Here are some reasons why a mobile app is better than a conventional website.

Offer More Personalized Services
The app development in Dubai can now be accomplished with innovative features that the user can get their preferred experience when using the app. The users can experience their customized preference right from the start based on the choice that they have set up. The app can monitor the behavior of the user and provide customized contents to the customer. It can also identify the location of the user in real time and provide them with content based on the geolocation of the user.

Improving the user experience is important for a mobile app. It is also important to remember that this is the best way that mobile developers can use to increase the conversion of users of mobile apps.

Easy to Send Notifications
For the past decade, email has been used as the primary marketing channel for businesses. However, due to the increased usage of emails to promote the business, the click rate and the open rates of emails has dropped.

The use of mobile notifications means that one can easily get notifications from the mobile application. There are two types of notification used that is the in-app and the push notifications. They are smart ways of communicating with the customers in a less intrusive manner.

In-app notifications are the announcements that the user receives only when they have opened the mobile application. On the other hand, the push notifications are received by the customers on the phone regardless of the activity that they are carrying out. Even if they are busy on a call or using other apps, they still get to see the push notifications.
It is important for the mobile developer to make sure that they have planned the notification campaign in an appropriate way. There are a lot of tools that you can utilize when planning the notification campaigns.

Utilization of the Mobile Features
The mobile applications can make use of mobile features such as the camera, phone calls, the GPS and compass. These features are intended to make the user experience fun and interactive at the same time.
They can also reduce the efforts that the user will have to make when using the application. For instance, if the user is submitting a banking application, they will need to upload a picture. The application can enable the user to take a photo in a convenient manner.

Easy to Work Offline
Even though mobile applications require an internet connection to carry out most of the activities, there are a lot of basic functionalities that they can still offer when you are offline. We can use the example of a banking application. It can offer some common services such as calculation, determining the limit of the loan, the installment calculation among other activities. All these are carried out while one is offline.

Designing Freedom
Even though there are so many advancements that have taken place in the technological field, mobile websites still rely on browsers to carry out a lot of activities. The mobile websites make use of features such as the refresh button, the back button and the address bar to display the search results.