All the content, as well as SEO campaigns, begin with the same thing - Keyword Research.
Keyword research is the task of finding out the appropriate search terms for which you want your website to rank. But unfortunately, many researchers do it in the wrong way. They simply download the keywords from Google Adwords Keyword Planner and then sort them out in spreadsheets. However, they forget that many other industry players will be targeting the same keywords. So, it will be difficult to rank for those keywords unless you have a good domain authority and a great reputation. Moreover, the keyword planner shows only a small portion of the keywords. So, if you can find other ‘hidden keywords’ that have a decent search volume and less competition then your organic traffic will grow rapidly.
In this article, we are going to walk you through some of the unconventional keyword research methods to uncover keywords that aren’t targeted by your competitors. Here, we will go beyond the common keyword research tools and will explore the less talked and free keyword research methods to find the best keywords for your website.
Google and YouTube suggestions
Prepare a list of the topics for which you want to do keyword research. Now, type each of these topics in google search bar one by one and see what Google has to suggest. These are the best keywords to add to your list because they are suggested by Google which means a lot of people are searching for it.
You can do the same and find keywords with YouTube suggestions
Related searches in Google
Related searches are the search terms that appear at the bottom of Google search page results.
Search for a topic you want to find keywords for in Google and move to the bottom of the page. There you will find a list of closely related keywords to your search term. These keywords are the keyword ideas that come straight from Google based on the searches made by people. So, there is no need to guess their popularity.
To dig deeper, click on one of these related search terms. Scroll down to the bottom of the page and you will find another list of keywords there. Repeat this process with different topics and at the end, you will have an extended list of keywords.
Find keywords on Reddit
You can find a handful of keywords on niche topics with ease on Reddit. Go to Reddit and type the topic for which you want to find keywords.
A list of subreddits will appear for the searched topic. Choose one from it and keep an eye on the threads. You will get a lot of keywords with variations from it.
Wikipedia is the goldmine of niche keywords. Type the topic for which you want to find the keywords in Wikipedia. Go to the content section where the content topics are mentioned. You can get quite a good amount of quality keywords from there.
You can also find keywords from the content on the Wikipedia page.
Further, click on some of the internal links mentioned in the content and you will get more related keywords from the subtopics mentioned on those pages.
Find forums related to your niche. You can do this by searching the following in Google:
- Keyword forum
- Keyword + forum
- Keyword + forums
- Keyword + board
Once you find forums related to your niche, go to one of them and see how the forum is divided into sections. Each of these sections can be potential keywords to add to your list. Check out the different threads on the forum and you will further get more specific keywords.
Go to a Q&A website like Quora. Search for the broad topic. Choose topics from the left panel and you will see a list of topics related to your search term. These topics can work as good keywords. There are many such Q&A websites which can be used for research:
- Yahoo answers
- Stack Exchange
- Wiki Answers and many more.
Try using these websites and get your list of keywords.
Find the main keywords your competitors rank for. Don’t try to add those keywords to your list because you won’t be able to outrank your competitors or your industry’s key players for those keywords. Instead, find the other related keywords they rank for which has a decent search volume and low competition. You can add such keywords to your list. To find out your competitor’s keywords use Ubersuggest.
Amazon suggestions work like Google and YouTube suggestions. Simply type the broad topic you want to find keywords for and it will display a list of the keywords related to that broad topic.
You can also get ideas from the categories and sub-categories.
Try these less explored keyword research ideas and get an extensive list of keywords. These methods are free to use and will provide you with keywords that can boost your organic traffic.