After google YouTube is the second largest search engine in the whole world. We all know YouTube provides a video format searches which are much more attractive and appealing for the viewers a person can get anything in video format. In YouTube there are news, current affairs, life styles, tutorial on almost each and every topic whether it’s related to study, sports, music, dance, instrument, discoveries, researches anything. There are millions of people or more we can say for whom YouTube is like a teacher as they can study there, can gain knowledge there, and teach things from tutorial of different you tubers who uploads their videos on a regular basis for their viewers.
Some statistics and facts about YouTube:

1. At least 300 hours of videos are uploaded on YouTube each and every minute.                                                                                                                                     
2. 5 billion videos are being watched in day.                                                                       
3. There are 30 million of visitor on YouTube each and every day.                                                 
4. At least 79% of views on YouTube come outside from U.S.A.

Applying SEO on your YouTube channel videos

There are 2 sorts in YouTube ranking factors. Your Video Content and so your User Engagement section. These 2 things conjure just about most of your YouTube SEO. You see, you tube’s computer programmer doesn't work like however Google will. You tube’s computer programmer cannot directly tell if your keywords are within the video. It cannot directly tell if your video has relevancy to the tags you set in. thus what specifically will it use to understand that videos rank first?

Factors of video content are mentioned below:-

Title 

The Title of your YouTube video is one amongst the direct, hard-hitting factors wherever you'll place your keywords in. It’s arguably the foremost vital issue in your YouTube SEO. Your YouTube video’s Title greatly affects your Click-through rate (CTR) because it seems in a {very} very outstanding place within the YouTube Search Results Page (YSRP).Of course, you shouldn’t use a Title for the sake of YouTube Search Rankings and sacrifice relevancy. Google owns YouTube and Google is all regarding administering the simplest, most relevant results to its users.

Description

YouTube’s description section is the only section where you can describe to the fullest about the video you are going to upload. In that particular section you can describe about the video that what video is all about, you can describe about the content of the video, the character and people involved in the video and much more thing as per your wish.

Tags 

As a beginner in YouTube you must use minimum 10 tags from these tags through tags one can target some extra keywords so that the video can pop out in front after being search on a particular topic. Tags are really important things you can’t miss this particular section otherwise the search result may not be according to your wish.

Transcription

Most people don’t apprehend that YouTube mechanically transcribes your video. That’s pretty nice news isn’t it? You mechanically have a written account of each word that you’ve aforementioned in your video. Likelihood is that that if the keyword is within the video transcription then you most likely used it within the video; if lots of individuals watched and shared your video, this shows that apparently, you used it well. YouTube can match up the words and can build your video seem within the Closed Caption results.

Authority of channel

A YouTube channel are often terribly simply searched. Simply add the word ‘channel’ at the top of your search question and if there's an existing channel as what you simply typewritten, it'll appear. Google uses your channel’s authority as a basis for your individual videos’ rankings. However is channel measured? We’ll be talking concerning it within the User Engagement class of YouTube SEO. You management your content – what proportion it's optimized, however usually you publish videos, however relevant your tags, titles and descriptions square measure, however you advertise, etc. Consequently, this implies you've got management over your authority.

Delivery of content

YouTube content delivery has everything to try and do with providing individuals with impressive videos with or while not the tags the transcriptions, the titles, etc. Content Delivery is initial and foremost regarding the video itself and the way helpful, informative, or amusing it's to individuals.

Views 

It’s pretty obvious that you’re business enterprise videos so as for them to be viewed. Views facilitate boost your video’s YouTube SEO. However does one increase views? Promote! Share it in your journal, share it in your Social Networks, embed it in your web site, and tell your friends and family regarding it. Do everything you'll be able to to form individuals watch your video.
But it doesn’t stop there – YouTube measures the standard of these views by searching for if the user watched the full video. The lot of your video every users watch, the higher the standard of their viewership.

Social media shares

Social media sharing is very easy these days as billions of people use social networking sites to connect with one other across the world virtually or through messages from past few years social media has become the best platform for marketing. Anything which is news comes first on Facebook, Instagram, twitter etc.

Also read:Importance of SEO for start-ups