If you are owning a blog or business site of any type,
there’s a good chance you have tried hundreds of ways to make your site stand
out online. The problem is that all owners are trying to do the same, so there
are very few original ideas to follow that can bring your site to the masses.
Despite this, there are some promotional ideas that go
overlooked by most site owners. In some cases, this is because they cost too
much time and money, or require too much effort. Others are simply more
traditional techniques that get pushed to the sidelines in favor of the latest
new tool or platform.
Whatever the reason, there are ways to get your site
noticed that others aren’t using. Let’s take a look at some of these techniques
and how you can use them.
Any promotional approach depends on how much time you
have and what resources you have available. Nonetheless, there should be
something for everyone to try among the following five ideas.
1 – Video marketing
Vlogging is an art in its own right, but that doesn’t
mean that video as a medium is mutually exclusive from blogging. In fact, video
ads or clips can be an extremely effective way of bringing new visitors to your
Even if you only have a smartphone and a few minutes to
spare, try recording a video that discusses the subjects in a recent article.
Offer short insights that compel the viewer to dig deeper and read the full
piece via links in the video or its description field.
2 –Build a brand
Contrary to popular belief, brands aren’t just for global
companies with billions to spend on creative advertising. If you think about
your favorite bloggers in any niche (e.g., Darren Rowse from Problogger or Pete
Cashmore from Mashable), the chances are you associate them with certain
character traits and qualities. These writers become a trusted resource because
they have built a brand around their work. With a little planning and the right
marketing tools, you can do the same. Small things like consistent colors,
fonts, a tag line, memorable contact details, and a clear mission statement
will make you stand out in a crowded field. Take some time to brainstorm what
makes your site uniquely compelling for readers and review your promotional
channels to make sure every one of them consistently reflects those qualities.
3 – Be Everywhere
If you really want to standout, you need to be
everywhere! Consider marketing gurus like Sam Ovens or Neil Patel. You can find
them everywhere, including Twitter, Facebook, YouTube, Instagram and so on.
This creates a compound effect. Once people start seeing your face everywhere,
they start wondering what is going on, and that is when they start paying
attention to what you have to say. Make sure to list the social networks and
platforms that are relevant to your niche and business, and make sure to create
a strong presence there!
4 – Reach out to readers personally
Writers often focus on the anonymous audience;
unidentified readers who arrive at their blog via search engines, social media,
and the many other platforms we use to move around the web. In reality, the
most loyal and valuable readers are likely to be those we already know. Have
you ever reached out to individuals in your contact list to briefly explain why
you wrote an article that you know will help them? That combination of targeted
writing and personal outreach is a powerful way to re-connect with contacts and
win new readers. Yes, it takes more time than posting to your social profiles,
but that’s one of the reasons so few site owners take advantage of this simple
idea. And why you should!
5 – Write companion content
When you have your own home on the Internet, it’s hard to
think about writing anywhere else. After all, the goal is to build an audience around
your core content, right? Not entirely.
As discussed in point 2, building your brand is a bigger
prize than attracting a short spike in traffic to your site. By writing shorter
versions of your longer articles or companion pieces that introduce related
ideas, you can tap into existing audiences on platforms like Medium, Linkedin,
and Quora. These can also be linked to original articles on your site,
providing a new stream of traffic in the short term and developing a wider
audience your work in the long term.
Bonus – Add articles to your e-mail signature
Most of us send out scores of e-mails every day. Even so,
very few see this as an opportunity to promote a link or raise awareness. By
their very nature, e-mail signatures are supposed to be informative. Adding a
short note about your latest writing gives contacts a chance to dig deeper into
your ideas, just as they would with a social media profile or direct website
The key is to make sure that your chosen link is
intriguing but not intrusive. It should attract the eye and pique interest,
rather than demand attention or distract from your original message. In most
cases this will only add a trickle of traffic, but over time some of those
visitors could turn into your most dedicated readers.
These ideas are by no means exhaustive. If you try one
and don’t see a sudden influx of traffic, don’t give up! Continue to adapt the
technique to your own style and find new forums in which your latest ideas can
be shared and discussed.
As you add more and more untapped areas to your
promotional strategy, traffic will build and your site will become a trusted