Facts about Twitter
In present situations, Twitter is the most growing and
widely visited networking site and is becoming more famous as the days are
going by. According to research, Twitter has 135,000 fresh sign-ups every day
while more than 9000 tweets are made each second. Currently, Twitter has more
than 554,750,000 users.
Businesses can use Twitter as a very powerful social
media tool for marketing. Now, businesses are starting to realize the
importance of Twitter and its true potential.
Why businesses use Twitter?
• Talk to clients
• Introduce new services or products
• Advertise existing products
• Keep a check on competitors
• Do brand building
• Gain new clients
• Improve and develop the business
What are the Benefits of
Using Twitter for Businesses?
Twitter is an excellent platform and everyone should be
making use of it. The following are the reasons why businesses should use
No Monetary Investment
Twitter is absolutely free and this requires only your
effort and time. Business Owners can create a Twitter account for free and can
promote their businesses through it.
Twitter is well-known for its information or trends
assistance for their users. Twitter keep users up to date with all Trends,
which is going around in the world. Thus, Businesses can keep their clients
updated about the latest trend, business events, offers and any other
information, which the clients need, through Twitter.
Link to Other Websites
Online marketing consists of several channels. Twitter is
the choice of many businesses for their online promotion because they can
redirect their followers to the host website of the company, Facebook profiles,
YouTube channels and blogs. This creates a chain of clients going over different
platforms resulting in more effective promotion of the business.
Keeping A Check on The
For a business, it is more important to have a Twitter
account because their competitors might already be using it. If businesses do
not take this opportunity, it means they are giving their competitors the
chance to grab their potential and existing clients. So, you really need to
keep a check on your competitors and it’s absolutely possible with Twitter.
You can also get your competitors information through
Twitter. For example, your competitor's marketing strategies, upcoming events
and special offers. Your business can position itself according to this
information and plan on making a successful counter attack.
Targeting the Tweets
Businesses must know their target audience and hence,
their tweets must not be for everyone. They should be targeted towards the
people the business is catering. You simply cannot target everyone so do not
commit that mistake.
Businesses must have client-centric marketing strategies
and they must focus on their target audience or the people who are most likely
to buy their products or services.
This is very important to give a popular tag to your
tweet so that more and more people can view it. Hashtags are really helpful to
get potential clients to view your tweet. They basically use a keyword through
which the users of Twitter search. Hence, people looking for similar keywords
can end up at your tweet and you can promote your products and services to them.
Building Up a Following
When you set up your Twitter account, your first aim
would be to get the maximum number of followers. The basic aim of creating a
Twitter account should be to have a following, which represents a certain
segment of your buyers.
Stalk the Pages Your
This is probably one of the finest promotion strategies
that any company can follow. Following pages and accounts that serve your
target segment will keep you updated with the happenings of your niche and then
you can adapt your promotional activities accordingly.
There are several techniques and tricks that you can use
Twitter for the ultimate business promotion.
It is always better to let the professionals do their
work. You can take a shot at creating your own business Twitter page as well
but it would be more likely not to get noticed by anyone. Besides, it will take
you a lot of time to figure out how you should be using it for your benefit.
You can save your efforts, energy and time by letting us train you on how to
use Twitter to its maximum advantage.