Google's Quality Guidelines is a 167-page manual that teaches Search Quality Raters how to evaluate the quality of websites, web pages, and search results. 

Though the rules are intended for Search Quality Raters, SEOs and webmasters may use them to improve their website or page, maintain quality standards, and increase search exposure. 

What is the definition of a Search Quality Rater?

Google uses external Search Quality Raters. Raters utilize the Search Quality Rater Guidelines to assess how effectively a website answers to Google users' search intent based on a variety of criteria. 

The review of the Quality Rater Guidelines reveals that there are 14,000 raters worldwide. They all reflect their community and the cultural norms that come with it. Despite the fact that cultural standards vary by location, raters use the same principles to award ratings to websites.   

What are the Search Quality Ratings?

The guideline mentions two sorts of ratings: needs met and page quality.

These ratings, gathered from Search Quality Raters, are used to assess whether Google returns quality search results. This information is helpful to Google once the ranking algorithm has been adjusted; Google wants to know whether the modifications benefit consumers. 

Even when pages are rated, no one rating has an influence on the ranking of an individual page or site. Ratings help to enhance search results.

How can Google's Quality Rating Guidelines benefit you?

The Quality Rater Guidelines are a useful tool for anyone who owns or manages a website.

Understanding the rules will provide you an insight of the factors Google utilizes to evaluate excellent websites. The guidelines' criteria are used to distinguish between high and low quality pages. They are also used to assess if the results on a search page are relevant to the user.

By understanding the quality criteria, you may meet Google's standards and perhaps boost your ranking on the search engine results page. If you want to compete for the greatest quality outcomes, you must first comprehend the Quality Guidelines. 

Let's start with the structure of the Search Quality Guidelines and work our way through it. 

Structure of Search Quality Guidelines 

The Google Search Guidelines are freely available and useful to everyone with a website. The structure goes as follows: 

• The first component focuses on evaluating page quality. It is the most significant part for improving the quality of your website. 
• The second part provides an overview of the search criteria that users require.
• The third part, Needs Met, addresses whether a Google search result meets the user's goal.  

How Quality Raters Determine Quality Web Pages?

Quality Raters use three criteria to assess the quality of a web page: 

• The function of a web page
• Web page content
• Does the page include E-A-T?

The function of a web page

Search Quality Raters initially investigate why a page was established. Once the reason has been discovered, raters evaluate whether the page serves a useful goal. A page is deemed valuable if it is designed to be useful to individuals. 

Your page can be regarded as useful, whether it sells clothes or has hilarious cartoons. It's not about the sort of page. A page is considered excellent when it serves its intended function. For example, if you operate a news website that informs people about current events, the goal corresponds to the page type. 

Web page content

Different material on a page has diverse functions. Before rating the full page, the rater must organize the material into three categories: Main Content (MC), Supplementary Content (SC), and Advertisements. 

E-A-T rating 

One of the most important criteria for determining if a page is excellent or not is its E-A-T. E-A-T, or EAT, stands for expertise, authority, and trustworthiness. You should include this theme into your pages. E-A-T is vital for Your Money and Your Life pages.