It's really easy and basic to connect your SEO and video strategy to help boost your marketing. By doing this, you'll increase the amount of time viewers spend watching your videos, capture their interest, and advance your business through YouTube remarketing, among other benefits. These tips can help you enhance your YouTube SEO and increase traffic and video views. 

Choose your keywords carefully.

The SERPs are getting more competitive each month. New competitors, products, and services have entered the market, and everyone is fighting for the top spots. It is therefore essential to devise strategies for diversifying oneself as well as one's offering. Unless you can outbid extremely competitive phrases, thoroughly investigate potential keywords and select terms that will drive traffic but not cause as much trouble.

The same tools you would use for PPC or SEO can be used for keyword research, such as

• The Free Keyword Tool from WordStream
• Keyword Planner from Google.
• Semrush or Moz.
• Google search—related searches, search suggestions, questions others have asked, and more!

Incorporate keywords into the title of your video.

Recognizing the queries of your target audience is the first step. Informational, commercial, navigational, and transactional search intentions are the most common, as far as we can tell. Because of this, if you want your video to show up in search results, you will need to make sure that the content reflects the intents of your target audience. 

Incorporate keywords into your video file.

Very simple, yet YouTube may take this into consideration when ranking your video in search results. If the goal term appears in the file name you are uploading, your movie will have a considerably higher chance of ranking and drawing more search traffic.

Use hashtags in your videos to improve YouTube search results.

Hashtags (#) are more and more utilized in social media to assist customers in locating cloth on a whole lot of systems that addresses their queries. To make it simpler for visitors to find your video after they look for a specific hashtag, you could include hashtags in the descriptions and titles of your YouTube films.

Because they highlight important patterns, tags in particular aid in search engine optimization. A hashtag that you add to the video description will appear above the video title and then become hyperlinked.

Choose a category for the videos.

Users can choose to have their search show videos from specific categories if they are looking for a specific film with sophisticated options. It's crucial to contextualize your video when submitting it using categories to increase the likelihood that a user will find it.

You should be able to discover a category on YouTube that works well for your videos because there are many alternatives available. When you upload your video, you have the option to choose the category.

Personalize the thumbnail picture you use.

Your YouTube videos may benefit or suffer from thumbnails. When consumers view the YouTube search results, they are the first thing that catches their eye. A compelling thumbnail can boom watch time, which has a huge effect on a video's ranking on YouTube. To ensure that your video is seen, ensure it stands out from the crowd and attracts interest. These thumbnails, as an example, are merely screenshots from the real video and are likely not high-quality at drawing in visitors.

Include closed captions and subtitles.

The remaining piece of recommendation for optimizing YouTube search effects is to apply closed captions and subtitles.

Closed captions are meant for viewers who are deaf or tough of listening to, while video subtitles are supposed to convey video speech to viewers who are not able to understand the video language.

The text of the video's words is included in both closed-caption files and subtitles, acting as a transcript. In order for the text to correspond with speech or another visual element, the file will also include timing codes for when each text segment should appear throughout the film.