---
title: "Samsung breaks the rumours of rebranding Exynos Chips"  
description: "The company confirms that the \"Dream Chip\" name is just an internal project name"  
author: "Saumya Mishra"  
published: 2023-11-30  
updated: 2023-11-30  
canonical: https://www.mindstick.com/news/3600/samsung-breaks-the-rumours-of-rebranding-exynos-chips  
category: "technology"  
tags: ["samsung"]  
reading_time: 2 minutes  

---

# Samsung breaks the rumours of rebranding Exynos Chips

- **Samsung denies plans to rebrand its Exynos mobile chips**
- **The company confirms that the "Dream Chip" name is just an internal project name**
- **Samsung is expected to equip some Galaxy S24 models with Exynos 2400 chips**

***Denial of Rebranding Rumors:***

[**Samsung**](https://www.mindstick.com/tag/news/samsung)'s [semiconductor](https://www.mindstick.com/articles/333879/manufacturing-of-chips-in-the-semiconductor-market) arm has officially rejected claims circulating on X about the rebranding of Exynos chips to "**Dream Chip**" or "Dream." The company clarified that these names are internal project designations and assured users that the Exynos family name remains unchanged.

***Performance Challenges for Exynos:***

While Exynos chips compete with [**Qualcomm's Snapdragon**](https://www.mindstick.com/news/2830/qualcomm-s-snapdragon-8-gen-3-processor-might-arrive-earlier-than-expected) and [**MediaTek**](https://answers.mindstick.com/qa/98726/what-is-the-difference-between-snapdragon-and-mediatek) in the [smartphone market](https://yourviews.mindstick.com/view/84784/how-samsung-leads-indian-smartphone-market-with-highest-sales), they have faced criticism for [performance issues](https://www.mindstick.com/forum/160277/how-execution-plan-can-help-identify-query-performance-issues). Customers have reported concerns about battery endurance and thermal throttling on devices powered by **Exynos** chips, highlighting challenges the company aims to address.

***Galaxy S24 Series Chip Strategy:***

Reports suggest that Samsung's upcoming **Galaxy S24** series will see a shift in chip strategy. Unlike the previous [Galaxy S23](https://yourviews.mindstick.com/view/86130/samsung-galaxy-s23-fe-vs-samsung-galaxy-s23-comparative-differences) models, where all were equipped with Snapdragon 8 Gen 2 chips, the [Galaxy S24 Ultra](https://yourviews.mindstick.com/view/88159/best-smartphone-cameras-iphone-15-pro-max-vs-pixel-9-pro-vs-galaxy-s24-ultra) is expected to retain a Snapdragon chip in all markets. Other models in the series may feature Exynos **2400 chips**, except in **China and the US**, where Snapdragon chips are anticipated to power all three models.

![Samsung breaks the rumours of rebranding Exynos Chips](https://www.mindstick.com/usernews/655071/f3f8b754-4bea-4d0e-9905-0bb12bef87c6/images/e9e18385-bcb0-4760-8957-56d9d630a12c.jpg)

***Qualcomm's Role in Galaxy S24 Series:***

[**Qualcomm**](https://www.mindstick.com/news/2830/qualcomm-s-snapdragon-8-gen-3-processor-might-arrive-earlier-than-expected) **CEO Christian Amon's** [recent statement](https://yourviews.mindstick.com/view/84091/is-defence-minister-s-recent-statement-points-towards-akhand-bharat) hints that the Snapdragon 8 Gen 3 won't be the exclusive chip powering the upcoming Galaxy S24 series. This suggests a diversified chip selection for Samsung's **flagship models**, potentially addressing performance concerns associated with Exynos chips in certain markets.

---

Original Source: https://www.mindstick.com/news/3600/samsung-breaks-the-rumours-of-rebranding-exynos-chips

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