---
title: "X may face loss up to $75 million in advertisement"  
description: "Elon Musk's endorsement of an antisemitic post has caused several major brands to pause their advertising campaigns on X."  
author: "Saumya Mishra"  
published: 2023-11-27  
updated: 2023-11-27  
canonical: https://www.mindstick.com/news/3585/x-may-face-loss-up-to-75-million-in-advertisement  
category: "technology"  
tags: ["twitter"]  
reading_time: 2 minutes  

---

# X may face loss up to $75 million in advertisement

- [**Elon Musk's**](https://yourviews.mindstick.com/view/tags/elon-musk) **endorsement of an antisemitic post has caused several major brands to pause their [advertising campaigns](https://answers.mindstick.com/qa/105226/how-to-use-mobile-phones-for-business-location-based-advertising-campaigns) on X.**
- **An internal document lists over 200 [companies](https://yourviews.mindstick.com/view/85554/why-must-companies-have-a-profile-page-on-mindstick) that have halted or considered pausing their ads on X.**
- **X's U.S. ad revenue has declined at least 55% year-over-year since Musk's takeover.**

**Brand Exodus and Lawsuit:** Elon Musk's X faces a significant [financial](https://www.mindstick.com/articles/13120/an-expert-financial-advice-will-improve-your-finances) blow, with a potential **$75 million** advertising revenue loss by the year's end. The platform confronts a mass exodus of major brands, including [**Walt Disney and Warner Bros Discovery**](https://yourviews.mindstick.com/story/3304/why-is-disney-falling), prompted by Musk's endorsement of an antisemitic post. In response, X counters with legal action, suing Media Matters for alleged defamation. The lawsuit [challenges](https://www.mindstick.com/articles/325216/challenges-faced-by-technologists-while-performing-the-cloud-migration-process) a report linking ads from major brands like Apple and Oracle to content promoting[**Adolf Hitler**](https://yourviews.mindstick.com/view/20409/adolf-hitler-the-ruler) **and the Nazi party.**

**Widespread Advertiser Concerns:** Internal [documents](https://www.mindstick.com/articles/156931/the-main-types-of-business-documents) disclosed this week reveal over 200 paused or reconsidered ad units from renowned companies such as **Airbnb, Amazon, Coca-Cola, and** [**Microsoft.**](https://www.mindstick.com/category/article/microsoft) Advertisers express concerns about their association with X amidst heightened hate speech following Musk's October 2022 takeover and reduced [content moderation](https://www.mindstick.com/news/3681/elon-musk-x-didn-t-comply-with-order-to-block-california-content-moderation).

![X may face loss up to $75 million in advertisement](https://www.mindstick.com/usernews/655071/80235055-422d-4083-a8c1-6a312fd03326/images/6d911d33-867e-494e-89f4-8dcedf47660f.jpg)

**Revenue Volatility and Decline:** X acknowledges a potential **$11 million** revenue loss, with figures fluctuating as some advertisers return and others adjust spending. Since Musk's takeover, the platform's U.S. ad revenue has seen a sharp decline, dropping at least **55%** year-over-year each month, according to previous reports by Reuters. The company's response to the evolving advertiser landscape remains crucial amid ongoing challenges.

---

Original Source: https://www.mindstick.com/news/3585/x-may-face-loss-up-to-75-million-in-advertisement

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