--- title: "The recovery of the PC market gains momentum as Intel and AMD highlight the potential of an 'AI PC.'" description: "The recovery of the PC market gains momentum as Intel and AMD highlight the potential of an 'AI PC.'" author: "Saumya Mishra" published: 2023-11-02 updated: 2023-11-02 canonical: https://www.mindstick.com/news/3481/the-recovery-of-the-pc-market-gains-momentum-as-intel-and-amd-highlight-the-potential-of-an-ai-pc category: "technology" tags: ["marketing", "ai", "electronics"] reading_time: 2 minutes --- # The recovery of the PC market gains momentum as Intel and AMD highlight the potential of an 'AI PC.' The [PC industry](https://www.mindstick.com/news/1555/pc-shipment-declined-globally-in-q1-2022-following-2-years-of-growth-idc) has been grappling with a supply glut after the pandemic. However, the earnings of Intel and [Advanced Micro Devices](https://www.mindstick.com/news/3050/amazon-web-services-likely-to-use-newly-made-amd-ai-chips) have offered more evidence that a recovery is gathering pace. [Executives](https://www.mindstick.com/news/2317/elon-musk-issues-a-bankruptcy-warning-as-further-senior-twitter-executives-leave) at both companies are optimistic about the future of the PC market, citing the [integration](https://yourviews.mindstick.com/view/88515/common-mistakes-in-computer-integration-to-avoid) of [artificial intelligence](https://www.mindstick.com/services/artificial-intelligence) as a key driver of growth. ## Highlights - [**Intel**](https://www.mindstick.com/news/3346/intel-receives-a-400-million-fine-from-europe-here-s-why) **CEO Pat Gelsinger said the arrival of the AI PC represents an inflection point in the PC industry.** - **AMD boss Lisa Su said she expected some growth going into 2024 as AI-enabled PCs become more widely adopted.** - **AI-enabled PCs refer to machines with advanced chips capable of running large-language models and apps powered by the [technology](https://www.mindstick.com/articles/13005/the-functional-aspects-of-laser-technology) directly on the device, instead of the cloud.** In the September quarter, **AMD’s PC**-focused business posted its strongest growth in two years. Revenue decline at Intel’s PC unit was the slowest in eight quarters. Analysts say that this is a sign that the PC market is finally starting to bottom out after a prolonged period of weakness. PC makers are also optimistic about the future, expecting a boost in demand during the holiday season and ahead of an expected Windows update next year from [Microsoft](https://www.mindstick.com/articles/12301/microsoft-is-trying-to-kill-passwords). ![The recovery of the PC market gains momentum as Intel and AMD highlight the potential of an 'AI PC.'](https://www.mindstick.com/usernews/655071/839274fd-6526-4580-b38c-854113c9064b/images/5b0d3cc9-cf0a-4a93-92b6-ebbed16cdbc0.jpg) However, some investors see the lack of AI apps as a potential hurdle to [adopting AI](https://yourviews.mindstick.com/view/87099/us-farmers-are-adopting-ai-and-robotics-before-indians-why)-enabled PCs. Microsoft is the only major firm to create such offerings with its genAI-powered Copilot software. Despite this, analysts remain optimistic about the long-term prospects of the AI PC market. Canalys expects the [adoption of AI](https://answers.mindstick.com/qa/113868/what-new-trends-are-driving-the-adoption-of-ai-in-businesses)-capable PCs to speed up from **2025** onwards, and make up around **60%** of all PCs shipped in 2027. --- Original Source: https://www.mindstick.com/news/3481/the-recovery-of-the-pc-market-gains-momentum-as-intel-and-amd-highlight-the-potential-of-an-ai-pc Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.