--- title: "EU countries, lawmakers reach data rule deal targeting Big Tech" description: "The law, known as the Data Act, would require tech giants to obtain users' consent before collecting their data" author: "Yashna Bawa" published: 2023-06-29 updated: 2023-06-29 canonical: https://www.mindstick.com/news/3108/eu-countries-lawmakers-reach-data-rule-deal-targeting-big-tech category: "employment law" tags: ["law", "law firm seo marketing", "law firm seo expert"] reading_time: 2 minutes --- # EU countries, lawmakers reach data rule deal targeting Big Tech [European Union countries](https://www.mindstick.com/news/2042/eu-specifies-that-rules-make-it-easier-to-sue-drone-makers) and lawmakers have reached a provisional agreement on a new law that would give users more control over their data and make it harder for [tech](https://www.mindstick.com/services/technologies) giants to collect and use it. The agreement, which was reached after seven hours of talks on Tuesday, is a major victory for privacy advocates who have long argued that tech giants like Google and Facebook have too much power over people's data. The law, known as the Data Act, would require tech giants to obtain users' consent before collecting their data and to give users more control over how their data is used. It would also ban tech giants from self-preferencing their own [products and services](https://answers.mindstick.com/qa/99754/how-can-online-reviews-help-you-make-better-decisions-about-products-and-services) over those of their rivals. The law is still subject to final approval by the European Parliament and the European Council, but it is expected to be passed into law later this year. ## Impact of the deal The Data Act is a significant [development](https://www.mindstick.com/articles/65309/importance-of-ux-design-in-the-development-of-mobile-apps) in the fight for privacy in the [digital age](https://www.mindstick.com/articles/13080/wikipedia-the-most-powerful-advertising-platform-of-the-digital-age). It is the first major piece of [legislation](https://www.mindstick.com/news/2355/data-protection-legislation-will-stop-the-exploitation-of-client-data-and-punish-offenders) that would give users more control over their data and make it harder for tech giants to collect and use it. [The deal is also a major victory for the European Union](https://www.mindstick.com/news/2985/there-is-no-time-to-waste-on-making-laws-for-ai-says-eu-vice-president), which has been at the forefront of efforts to regulate Big Tech. The EU has already passed a number of laws aimed at curbing the power of tech giants, including the General [Data Protection](https://www.mindstick.com/blog/303929/what-is-data-protection-and-why-is-it-important) Regulation (GDPR). The Data Act is likely to have a major impact on the way that tech giants operate in the EU. It will make it more difficult for them to collect and use data without users' consent, and it will force them to be more [transparent](https://www.mindstick.com/forum/1784/wpf-webbrowser-on-transparent-window) about how they use data. The deal is also likely to have a [ripple effect](https://answers.mindstick.com/qa/33210/what-is-a-ripple-effect) around the world. Other countries are likely to follow the EU's lead and pass similar laws. This could lead to a more level playing field for businesses and more privacy for consumers around the world. --- Original Source: https://www.mindstick.com/news/3108/eu-countries-lawmakers-reach-data-rule-deal-targeting-big-tech Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.