--- title: "Twitter will roll out additional ad placement settings connected to keywords." description: "In order to invest in the moderating of non-English languages, Twitter is also thinking about hiring content moderators inside." author: "Muskan Singh" published: 2022-12-09 canonical: https://www.mindstick.com/news/2524/twitter-will-roll-out-additional-ad-placement-settings-connected-to-keywords category: "twitter" tags: ["twitter api", "twitter", "technology", "technology news"] reading_time: 2 minutes --- # Twitter will roll out additional ad placement settings connected to keywords. - In October, [Elon Musk](https://yourviews.mindstick.com/view/85512/elon-musk-mark-zuckerberg-two-business-tycoon-of-similar-age), a billionaire, bought Twitter. - Elon Musk put a stop to Twitter Blue's restart. - Accounts that subscribe to Twitter Blue can get a verified checkmark. Twitter informed advertisers in an email on Thursday that it would be **introducing new [restrictions](https://www.mindstick.com/news/2343/a-handbook-for-social-media-parental-restrictions)** as early as next week to allow businesses to prohibit their adverts from appearing above or below tweets containing specific keywords. The additional limits are a component of Twitter's campaign to reassure and regain the business of advertisers who have stopped using the network since it was purchased by billionaire Elon Musk in October. This is a response to [civil rights](https://answers.mindstick.com/qa/42856/when-did-congress-adopted-the-first-in-a-series-of-laws-designed-to-protect-civil-rights) organisations' concerns that hate speech has escalated since the acquisition and the reactivation of a number of previously suspended or banned accounts. Online ad sales account for around 90% of **Twitter's** revenue. According to reports, Musk attributed a 'substantial drop in revenue' to civil rights organisations for convincing companies to stop running Twitter adverts. A person with knowledge of the exchange claims that a **Twitter representative recently told a group of executives in the [advertising industry](https://answers.mindstick.com/qa/35151/which-new-york-city-street-is-synonymous-with-the-us-advertising-industry) that the company was considering hiring more of its content moderators directly rather than using [independent](https://www.mindstick.com/articles/12905/fynsis-announce-suitecrm-customer-portal-independent-client-service-platform) contractors.** The report cited a Twitter representative who claimed that by hiring internal content moderators, the social [media platform](https://www.mindstick.com/forum/156104/what-are-the-social-media-platform-used-for-seo) will be able to commit more resources to policing non-English language content. According to an email sent to advertisers on Thursday and obtained by Reuters, an enhanced version of **Twitter's** [subscription](https://www.mindstick.com/news/3093/meta-launches-quest-subscription-for-vr-headsets) service [known as](https://answers.mindstick.com/qa/35703/ricky-ponting-is-also-known-as-what) Twitter Blue would begin rolling out on Friday. \ Accounts will be able to show a confirmed checkmark with the subscription. The email specifies that accounts for companies and governmental bodies will show gold and grey check marks, while accounts for individuals will show a blue check. --- Original Source: https://www.mindstick.com/news/2524/twitter-will-roll-out-additional-ad-placement-settings-connected-to-keywords Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.